Yes, Haswell Xeons are pricey atm.. $265 for the 3.3GHz one
As comparison:
Xeon E3-1220 V2 3.1GHz Base, HT, 8MB Cache $205
Xeon E3-1230 V2 3.3GHz Base, HT, 8MB Cache $235
Ivy Bridge i7-3770 3.4GHz Base, HT, 8MB Cache $280
Ivy Bridge i5-3570 3.4GHz...