News Gamers Nexus & Hardware Unboxed - Nvidia manipulating tech reviewers & 5060 launch

Paratus · Monday at 12:35 AM

According to the Steves (and I’d say both are pissed) Nvidia is manipulating smaller less independent reviewers by restricting 5060 access and requiring reviews only against 2 gen old NV cards.

Not to mention dropping it during compudex so other independent reviewers will be delayed in getting their reviews out.

On top of that GN was informed they will start including more 4 frame gen DLSS in their charts if they want to keep interviewing NV engineers.

Real heavy handed BS not seen since the GPP days.

Rigg · Monday at 1:00 AM

Streisand effect - Wikipedia

en.wikipedia.org

They never learn.

AnandThenMan · Monday at 1:11 AM

Why would Nvidia ever do anything different? They've been strong arming the industry for decades because it works.

Rigg · Monday at 1:19 AM

AnandThenMan said:
They've been strong arming the industry for decades because it works.

So has Intel. How's that working out?

AnandThenMan · Monday at 1:21 AM

Rigg said:
So has Intel. How's that working out?

Barely worked out AMD almost went out of business.

marees · Monday at 2:01 AM

Paratus said:
According to the Steves (and I’d say both are pissed) Nvidia is manipulating smaller less independent reviewers by restricting 5060 access and requiring reviews only against 2 gen old NV cards.

Not to mention dropping it during compudex so other independent reviewers will be delayed in getting their reviews out.

On top of that GN was informed they will start including more 4 frame gen DLSS in their charts if they want to keep interviewing NV engineers.

Real heavy handed BS not seen since the GPP days.

Text version of HUB video

Nvidia's RTX 5060 launch and the erosion of independent GPU reviews

Hardware Unboxed has found plenty of success success on YouTube and has become a trusted voice in the PC hardware community. As you may know, Steve and...

www.techspot.com

Heartbreaker · Monday at 7:10 AM

Genius move by NVidia. Threaten to end cool engineering coverage, that generates good will for NVidia.

Paratus · Monday at 9:06 AM

Can add Paul’s Hardware too.

His comment about going forward we may potentially not see independent reviews of the cards before launch anymore is disturbing, mostly because I think he’s right.

EXCellR8 · Monday at 9:13 AM

Yea they can get away with whatever at this point.

Please only compare our new BS product to the GTX 580; you'll see that it's worlds better and well worth our blursed asking price.

DAPUNISHER · Monday at 10:25 AM

Paratus said:
Can add Paul’s Hardware too.

His comment about going forward we may potentially not see independent reviews of the cards before launch anymore is disturbing, mostly because I think he’s right.

Sponsored content / infomercials is the next logical step. As they seem to expect the cult to accept whatever they do, and they are probably right. They will deploy more shills and shill bots, and buy off more outlets to gaslight the masses. As Gordon (RIP) said, the internet will pitch a fit then buy Nvidia anyways. It is why we can't have nice things. Too few vote with their wallets.

Which brings me to Aussie Steve and Tim. The good cop bad cop schtick they use now sucks. I am fairly bent about their shenanigans of late. They speak with forked tongue. Don't try to jump on the war wagon when you just did a bunch of content about how Nvidia is currently the better buy. You can't rant about Nvidia being anti consumer and simultaneously pimp their products to me using Ferengi math. Money is the only language companies understand. To hell with the rules of acquisition. Take a stand and tell people not to buy their products until they stop being anti consumer. Because as we have already observed; they are sliding down the slippery slope of more aggressive anti consumer behaviors, faster and faster, with every new release.

Heartbreaker · Monday at 10:36 AM

DAPUNISHER said:
Which brings me to Aussie Steve and Tim. The good cop bad cop schtick they use now sucks. I am fairly bent about their shenanigans of late. They speak with forked tongue. Don't try to jump on the war wagon when you just did a bunch of content about how Nvidia is currently the better buy. You can't rant about Nvidia being anti consumer and simultaneously pimp their products to me using Ferengi math. Money is the only language companies understand. To hell with the rules of acquisition. Take a stand and tell people not to buy their products until they stop being anti consumer. Because as we have already observed; they are sliding down the slippery slope of more aggressive anti consumer behaviors, faster and faster, with every new release.

Not sure what you are talking about. All I saw Tim say if you see 9070 XT and 5070 Ti for about the same price (as he was seeing in some markets) the NVidia card was a better buy.

Which IMO is a reasonable position.

DAPUNISHER · Monday at 10:39 AM

Heartbreaker said:
Not sure what you are talking about. All I saw Tim say if you see 9070 XT and 5070 Ti for about the same price (as he was seeing in some markets) the NVidia card was a better buy.

Which IMO is a reasonable position.

And it isn't a reasonable position when you want to be part of the pitchfork and torches mob out to get Nvidia for their anti consumer practices. 💩 can the Ferengi math and take a stand. I explained it already. RIF.

Heartbreaker · Monday at 11:13 AM

DAPUNISHER said:
And it isn't a reasonable position when you want to be part of the pitchfork and torches mob out to get Nvidia for their anti consumer practices. 💩 can the Ferengi math and take a stand. I explained it already. RIF.

You need to be more specific (timestamp). I'm not watching a video trying to guess which part you find so offensive.

Or are you just mad that they are doing reviews including NVidia at all??

It's also possible for NVidia to engage in terrible anti-consumer behavior, while also having the better product in a segment.

Panino Manino · Monday at 12:58 PM

Rigg said:
Streisand effect - Wikipedia

en.wikipedia.org

They never learn.

Did any past case hurt their profits?

Rigg · Monday at 1:35 PM

Panino Manino said:
Did any past case hurt their profits?

Clearly not. Creating an unnecessary PR disaster seems kind of silly regardless. Even if it doesn't/hasn't hurt their profits in the grand scheme, I think it's a pretty big assumption that this is a net benefit for them. This retort comes off as a tacit endorsement of this kind of tactic. Their stranglehold on gaming GPU mind-share seems to be waning. They clearly DGAF because of AI, which is why the blatantly anti consumer tactics in this sector seem a bit strange and unnecessary.

Hail The Brain Slug · Monday at 3:51 PM

DAPUNISHER said:
Ferengi math

Opportunity + instinct = profit

coercitiv · Monday at 5:40 PM

Panino Manino said:
Did any past case hurt their profits?

Rigg said:
Clearly not.

I would argue clearly yes, and here's why: all the shenanigans they do cannot have any other reason than the almighty profit. So when they get caught and have to abandon any of them, their profits are hurt. It does not have to be loss of market share, it can simply be loss of profits due to lower ASP, loss of profits realtive to what could have been achieved by more skilled and less heavy-handed PR or sales tactics.

Keep in mind GN Steve says he's convinced the blunders don't come from the lower level PR professionals, they seem to be pushed from the top (a very narrow circle of execs).

Here's a recent example: according to a discussion between GN Steve and der8auer, Nvidia stopped producing Ada chips well before the end of 2024, leading to a shortage of chips for system integrators. Their plan was to ensure excellent adoption of Blackwell by clearing the channel well in advance, even if they were risking the welfare of their partners. System integrators got hurt badly, Nvidia faced delays in time to market for Blackwell, we ended up with a shortage of GPUs even in retail so AIBs got an accidental knee in the face as well, and AMD had the best GPU launch with 9070 XT in their entire history.

The 9070 XT has been a fantastic success. Actually, it’s the number one seller for all of the AMD Radeon generations for first-week sales by far, by 10x more than previous generations

Rigg · Monday at 6:19 PM

coercitiv said:
I would argue clearly yes, and here's why: all the shenanigans they do cannot have any other reason than the almighty profit. So when they get caught and have to abandon any of them, their profits are hurt. It does not have to be loss of market share, it can simply be loss of profits due to lower ASP, loss of profits realtive to what could have been achieved by more skilled and less heavy-handed PR or sales tactics.

Keep in mind GN Steve says he's convinced the blunders don't come from the lower level PR professionals, they seem to be pushed from the top (a very narrow circle of execs).

Here's a recent example: according to a discussion between GN Steve and der8auer, Nvidia stopped producing Ada chips well before the end of 2024, leading to a shortage of chips for system integrators. Their plan was to ensure excellent adoption of Blackwell by clearing the channel well in advance, even if they were risking the welfare of their partners. System integrators got hurt badly, Nvidia faced delays in time to market for Blackwell, we ended up with a shortage of GPUs even in retail so AIBs got an accidental knee in the face as well, and AMD had the best GPU launch with 9070 XT in their entire history.

Yeah, that's a fair way to look at it. Some here seem to think that these shenanigans are a net benefit for them. I'm highly skeptical of that notion.

Thunder 57 · Monday at 6:40 PM

coercitiv said:
I would argue clearly yes, and here's why: all the shenanigans they do cannot have any other reason than the almighty profit. So when they get caught and have to abandon any of them, their profits are hurt. It does not have to be loss of market share, it can simply be loss of profits due to lower ASP, loss of profits realtive to what could have been achieved by more skilled and less heavy-handed PR or sales tactics.

Keep in mind GN Steve says he's convinced the blunders don't come from the lower level PR professionals, they seem to be pushed from the top (a very narrow circle of execs).

Here's a recent example: according to a discussion between GN Steve and der8auer, Nvidia stopped producing Ada chips well before the end of 2024, leading to a shortage of chips for system integrators. Their plan was to ensure excellent adoption of Blackwell by clearing the channel well in advance, even if they were risking the welfare of their partners. System integrators got hurt badly, Nvidia faced delays in time to market for Blackwell, we ended up with a shortage of GPUs even in retail so AIBs got an accidental knee in the face as well, and AMD had the best GPU launch with 9070 XT in their entire history.

They clearly cut production early, way earlier than they have in the past. That is the only way to explain the price hikes last year.

Paratus · Tuesday at 12:18 AM

Videos keep coming.

Jays 2 Cents had video which he talks about out his issues with but to be fair is mostly talking about GN and others videos.

Hardware Unboxed also release another video mostly about GNs video and mostly about how they can’t believe Nvidia thought it was a good idea to strong arm GN.

Thunder 57 · Tuesday at 12:20 AM

Paratus said:
Videos keep coming.

Jays 2 Cents had video which he talks about out his issues with but to be fair is mostly talking about GN and others videos.

Hardware Unboxed also release another video mostly about GNs video and mostly about how they can’t believe Nvidia thought it was a good idea to strong arm GN.

I have both of those open in tabs and will get to them soon enough. Should be interesting stuff.

coercitiv · Tuesday at 4:40 AM

Rigg said:
Some here seem to think that these shenanigans are a net benefit for them. I'm highly skeptical of that notion.

I'm convinced they can work if you let the PR people do their job and push the right knobs with each media outlet. Some are easy to influence, others need more work, and some are better handled with brains not threats. GN is from the last category, and some smart people at Nvidia even figured out how to build good will with them: offer genuine interviews with Nvidia engineers, it's the perfect incentive for GN. It would have worked if they left it at that.

Look at how somebody from Nvidia with good technical understanding can present new tech in a positive light while talking about the tradeoffs and also offering insights the enthusiast audience will appreciate:

It's the perfect carrot, they can use the stick somewhere else.

DAPUNISHER · Tuesday at 5:34 AM

They have repeatedly engaged in anti consumer and anti competitive practices for decades, while growing market share to as high as 90% by Q3 last year. Winning strategy is winning. As long as gaming continues to be a captive market, there is no incentive to change. Especially given it is not their biggest cash cow anymore.

I made it to - "I know it seems like we are jumping on the bandwagon" in Jay's video and bailed. That's exactly what most tech tubers are doing; Jumping on the war wagon to farm clicks via rage bait. By the end of the week most of them will be explaining YET AGAIN, why we need to hold our noses and buy Nvidia.

Achievement unlocked - Apple cult status. It just works.

DAPUNISHER · Tuesday at 7:06 AM

infomercials: Perfect example of what Nvidia wants. They pay you, you follow the script.

SolidQ · Tuesday at 11:38 AM

DAPUNISHER said:
They pay you, you follow the script.

Cool story NV, Eternal less fps, than DA. I trust to NV

News Gamers Nexus & Hardware Unboxed - Nvidia manipulating tech reviewers & 5060 launch

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