Depends on what you call by "massive failure"So are we calling Strix Halo a massive failure or what?
4 months into 2025, Computex is over and mobility wise we got a total of 1 design wins for a laptop and 1 for a "gaming tablet".
And then we're getting like 5 design wins for those 8 people who somehow need high performance edge clients without having to take them on the go.
This last week, we heard AMD is selling trays of Strix Halo modules in China.
Such a spectacular chip with such an incompetent B2B marketing team.
Nope, it is more prolific than expected, this is a brand new swimlane for companies not called Apple.So are we calling Strix Halo a massive failure or what?
Laptops are easily the hardest things to get design wins for, doubly so with an unproven market and AMD still being looked cautiously at.4 months into 2025, Computex is over and mobility wise we got a total of 1 design wins for a laptop and 1 for a "gaming tablet".
I think they're neat.And then we're getting like 5 design wins for those 8 people who somehow need high performance edge clients without having to take them on the go.
Well yeah, it is a good fit for a market that isn't allowed the shiniest stuff.This last week, we heard AMD is selling trays of Strix Halo modules in China.
It is a tough egg to crack, and they just cracked Dell, who was Intel's greatest ally.Such a spectacular chip with such an incompetent B2B marketing team.
TBD.Depends on what you call by "massive failure"
I would look for 2 signs
1. Unsold inventory
Medusa Halo is the part AMD actually needs to succeed with, Strix Halo was just a pipecleaner to establish the market, they will have competition next gen and that is good for the consumer and market prospects.2. No zen 6 successor
Intel shipped a GT4e Skylake like a decade ago.this is a brand new swimlane for companies not called Apple.
Yep, the Xeon version shipped in 2-3 mobile workstations, that was it.Intel shipped a GT4e Skylake like a decade ago.
It was in exactly 1 NUC I think. fun!
I think kabylake g can also be classified under same categoryYep, the Xeon version shipped in 2-3 mobile workstations, that was it.
Less a market, more an upper level pet project.
oh yeah that thing was also 3 laptops and a few NUCs.I think kabylake g can also be classified under same category
So are we calling Strix Halo a massive failure or what?
This last week, we heard AMD is selling trays of Strix Halo modules in China.
I think OEMs selling AI in general to consumers has been a big bust.
They need to find a way to sell this on the gaming side as well as the pro/summer side. They just aren't going to be able to extract a premium from this version yet. NVidia can, and will, sell a 5060 mobile with 16GB vram at a loss to torpedo this or even a higher end mobile with more VRAM, like 24-32 GB and still fit in the same price range of laptops with notably more RAM.
Well, it's in the best interest of M$ to shift as much compute to the edge (consumer) as possible. AI is eating away gigantic power budgets on inference, so if M$ can shift the cost to consumer and still charge for the license it's a win for themConsumers don't understand why they need massive amounts of local AI processing on a new PC when those who care about AI at all are already using it even with a 10 year old laptop that can't be upgraded to Windows 11.
That makes me wonder. Could M$ come up with a plan in future to let you keep Windows for free as long as you let Windows use your NPU when idle? Sort of like a distributed NPU scheme.so if M$ can shift the cost to consumer and still charge for the license it's a win for them
Well, it's in the best interest of M$ to shift as much compute to the edge (consumer) as possible. AI is eating away gigantic power budgets on inference, so if M$ can shift the cost to consumer and still charge for the license it's a win for them
Doesn't seem to stop Intel from putting Lunar and Arrow Lake into high end laptops with Nvidia 8GB slop, while Halo is multiple times better for a myriad of reasons.Nope, it is more prolific than expected, this is a brand new swimlane for companies not called Apple.
Laptops are easily the hardest things to get design wins for, doubly so with an unproven market and AMD still being looked cautiously at.
No one cares. High performance expensive NUCs don't move any meaningful volume.I think they're neat.
Because green sticker.Doesn't seem to stop Intel from putting Lunar and Arrow Lake into high end laptops with Nvidia 8GB slop, while Halo is multiple times better for a myriad of reasons.
Wins are wins, new socket, new mainboards, new everything that suppliers need to risk for.No one cares. High performance expensive NUCs don't move any meaningful volume.
Good ideas and good enough products, but badly marketed, abandoned before the market opp emerged with enough perf for 1080p APU gaming only being quite recent.NUCs are where good ideas go to die out of unsuccessful B2B marketing, like Intel's GT3e and later Vega M from 12 years ago.
HP Z series is a darn good win, that is HP's flagship and they are one of the big 3 business OEMs.One (1) design win on a real (lol-priced) laptop and one on a fugly "gaming tablet" is just terrible.
Not sure what you expected, but this is actually above most expectations for a new extended memory flagship SoC in what is a fairly niche part of the overall market.AMD failed pretty hard with Strix Halo so far. And unless that changes, this means we shouldn't be so sure about Medusa Halo ever coming out.
Ah yes, run the thing below the eff curve for who exactly?Inside a premium gaming handheld Halo would sell like hot cakes.
You need medication.Inside a premium gaming handheld Halo would sell like hot cakes
I wouldn't mind a giant 17-incher with joysticks on both sidesLike even $400 is a very steep price for a handheld, and you want kilobuck+ devices for some reason?
Runs medium (1080p?) on batteryThey were SO CLOSE to having a killer handheld product with Strix Point though. Killing the MALL cache for a big NPU just puts a stake in the heart for that application. If they just refreshed it on N3P with the MALL cache design, it would make for a fabulous handheld chip at reasonable power ranges, both off dock and on.