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Salesforce Customer Data Platform (CDP) Exam (SP25)
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Salesforce Customer-Data-Platform Questions and Answers
Which three types of data can Identity Resolution combine into a unified Profile?
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The estimated time for CDP preparation can vary depending on the complexity of your organization's data and goals. On average, it may take several weeks to a few months to properly set up and configure a CDP.
The learning objectives of CDP preparation typically cover topics such as data integration, customer segmentation, personalized marketing, data governance, and CDP best practices.
A CDP helps marketers understand customer needs by consolidating data from various sources to create a unified customer profile. This profile includes behavioral data, preferences, and interactions, allowing marketers to gain insights into individual customer journeys and tailor their marketing efforts accordingly.
The analogy often used to describe setting up a CDP is "building a 360-degree view of your customers." It's like putting together all the pieces of a puzzle to see the full picture of your customers.
Getting buy-in from across the organization is crucial in CDP strategy planning because a CDP impacts multiple departments, including marketing, sales, customer service, and IT. Having support and alignment from all stakeholders ensures that the CDP implementation meets the diverse needs of the organization.
Connecting a Real-Time Interaction Management (RTIM) system to a CDP is essential for delivering personalized and timely customer experiences. It allows the CDP to provide data-driven insights to the RTIM system, enabling real-time decision-making and the delivery of relevant content or offers to customers at the right moment.
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TESTED 29 Nov 2025
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