The contest was just a beauty show.
Yea I know but it has to do with fan support. US market did really poorly second season, but they also changed the time slot.
I watch off-hours anyways so the time doesn't affect me, but it does affect the ratings. But I think they have data on viewings on their own website and places like Hulu and Netflix.
Not sure how much netflix instant streaming nets a Tv show though, no commercials.