Well, Willis and Geiger was a store just like the old Banana Republic and A&F. Only difference is, they didn't change. And, consequently, went out of business a few years ago. So, maybe, if they'd changed their marketing strategy, they'd still be in business.
However, I do like A&F, being a white middle-class frat boy age 14-24. I do not, on the other hand, pay full price for their stuff...Their stuff lasts forever, though.