And I'm sure the masses will cheer for it if VESA adopts a free version of this feature.
Adopts what? There are no new potential standards at play.
There have already been free implementations backlight strobing for years, and even Variable Refresh backlight strobing (ELMB-Sync):
ELMB-Sync coming to three new monitors.
www.bit-tech.net
The problem is that this is
Extremely difficult to do right. This is just paying the money to sweat the details to make a better tuned implementation.
The real issue is that NVidia may artificially lock it to their GPUs. That genuinely sucks, since there is no reason it shouldn't also work with AMD GPUs, as this is
just a better tuned Variable Refresh backlight strobe.
I'm not an esports/twitch gamer, so this is simply not a product space I'd buy into, though I'll still check out reviews.