Deeko
Lifer
- Jun 16, 2000
- 30,213
- 12
- 81
They don't have to "shut it down". It is simple business.
Amazon makes money by selling products such as those provided by the music industry.
Amazon makes no money via this cloud music player.
All the music industry would have to do is (threaten to) pull their products from Amazons store.
Amazon needs the music industry. The music industry doesn't need Amazon. There are plenty of retailers that are willing to play by the industries rules for them to be phased by Amazon.
Its a little hard for Amazon to provide a free service when they have no revenue to support that service.
See, this cloud music player is seen by Amazon as a means to drive sales of digital music. If there is no sale of digital music, the cloud music player isn't doing its job.
You really underestimate the power of Amazon. Amazon is a huge retailer, both of digital and physical goods. Amazon has sold lots and lots of, say, Sony products of the years.
Specifically talking about music - Amazon fundamentally changed the online music business, and they were a much smaller player when they did it. They wanted DRM-less music...they got it. Now everyone has it.
Amazon is not some tiny little record shop that can be pushed around. They have a lot of money, a lot of loyal customers, and a lot of influence.