Brilliant. Thanks aigo.
Okay, I wanted to bring a little more data to the table to justify some of my commentary:
https://www.anandtech.com/show/13219/the-corsair-h150i-pro-rgb-aio-cooler-review/4
Fiddle with the temp menu (it has data for heat loads of 60W -> 340W) and you'll see that the temps above ambient never get that high. Note that some of the 280mm rad AiOs actually perform better than the reviewed unit (notably the Kraken x60; the Kraken x62 is basically the same thing, only updated), so I'm still a little surprised by that. Might be down to res thickness and fan speed, I don't really know. None of these reviews like to explain the performance differences that are unexpected.
Now granted we're talking about a 340W thermal resistor and not a 207W CPU, so hotspots etc. become a concern. Still, AiOs CAN handle heat loads from a 9900k, push come to shove. They have the pump and reservoir to do it. And if I keep seeing 280mm rad AiOs beating 360mm rad AiOs then I might have to rethink AiOs at some point. The 360mm rad units should be the top performers. And yet . . .
Anyway from some of the testing I've seen, it might be that the best AiOs to get would be ones like the Kraken x62! Though I saw at least one test where the Thermaltake Floe Riing 360 TT Performance Edition did just as well, albeit with a larger rad.