This is straight from AMD's mouth.
http://www.amd.com/us/press-releases/Pages/amd-details-embedded-2013sept9.aspx
"Hierofalcon" is the most interesting product by far announced by AMD. It doesn't mention any TDP, but it does include 8 A57 ARM-cores, 2 64bit DDR3/4 channels with ECC, 10Gb Ethernet and PCIe Gen3, but no mention of Seamicro IP. This is similar or better than Intel's Avoton, however Intel will be first to market by about 9+ months or so. So really Hierofalcon will be up against the Avoton successor.
AMD will also compete head on with a bunch of companies building ARM server SoCs, including Calxeda, but with Intel beating all of them to market with a 64-bit server SoC the ARM server market might end up stillborn.
Another thing is that while AMD is pushing and talking about HSA/GPGPU everywhere, when they actually design a dedicated server SoC, it doesn't have a GPU. To me at least this suggests that the server division is still grounded in reality. HSA in servers is just a dream. It's one thing to port server software to ARM, it's another thing entirely to rewrite it to HSA/GPGPU.
Steppe Eagle, Bald Eagle etc are just rebadged x86 laptop APUs. They don't include ECC and so I doubt they will see serious use.