Hmm with food costs rising I am suspect of any new foods that come out. Has to be some type of way to sell less food for more money. I'm betting its way smaller than the pic suggests.
They probably want half the top surface area to cover with toppings, especially Pepperoni/sausage by making a double-stack pizza.
I manage to kill the fun in just about everything I'm famous for it.
I wonder what the diameter of this new thing is, versus their other regular crusted pizzas.
Take a pizza with crust, determine the diameter of the toppinged portion, make that the diameter of this new pizza, and charge the same price.
Yes, that stuff certainly happens.
"We need to revise the design to reduce the costs of making this thing. If it has to change the outside appearance in any way, let the marketing department know so that they can spin it as a new feature."
That's sometimes why you get fancy new packaging or "New!" on the labeling: It's the manufacturer jingling some keys in front of you to distract you from the 15% reduction in the amount of product in the fancy new box.