Ok, I apologize if this is an ignorant question, but I have found information supporting both views, and I personally have no clue how this market works. I have heard that the big TV sales only occur around the Superbowl, so I am concerned. Basically, I am in the market for an LCD TV for an apartment I will be moving into in September of this year. I know that the tv I want is the Samsung LN46A650. I also am aware that Samsung traditionally updates their models in July. I have no use for the TV until September. There have been some very tempting sales on this model lately. My question is: if I wait until August/September to make my purchase, are the odds good that I will be able to buy this model or its updated version for a price similar to the current sale prices. (~1300) Even if it costs a few hundred dollars more, it would probably be worth it to have the new version, I just don't want to get stuck paying $2000 for a TV. Your thoughts are appreciated.