Intel would have severely misread the market and its competitors if anything from the ARM camp is even within shouting distance of Broadwell-M as to performance.
Broadwell-M is clearly intended for the high end convertible market, where no ARM processor currently lives. The Atom line is where Intel intends to compete with the ARMy. I'll be shocked if performance of 1) Cherry-Trail isn't fairly close to the ARM competition or 2) Broadwell-M isn't significantly ahead of both Cherry-Trail and the ARM group.
I just don't think Intel intends these to be overlapping market segments. Not yet at least. Nor do I think it likely that Intel has so severely underestimated the competition.
Which was my point in the first place, I was pointing out that Broadwell-M isn't going to be seen much in Android devices and it would face significant hurdles vs ARM based designs, especially in tablets 10 inches and smaller. Obviously Cherry Trail is intended for that segment. While Cherry Trail might keep pace on CPU perf (though it's mostly an improvement on the graphics side than CPU), given where Intel is starting in that market it needs to more than keep pace, it needs outright technical superiority to make market headway without just continuing to buy market share with contra revenue. Not to mention god knows when we will actually see Cherry Trail in volume due to the 14nm ramp up while there are massive amounts of ARM based SOC designs that will hit this fall that will be competing with Bay Trail on performance at some really low prices: A80, RK3288, MediaTek's big.LITTLE A7/A15s + all the A53/A57 stuff that will probably start to reach market before Cherry Trail in 2015.
Based on what we've seen so far, while Intel is obviously making serious headway on power efficiency with Broadwell, there are several other major factors impeding Intel in their various thin and light efforts in the high end segment where this chip is intended to compete (Windows tablets, convertibles etc): price, form factor and general weak demand for Microsoft's efforts in that area and Broadwell is only addressing power and partially addressing form factor. Based on that, I'd say it's hardly looks like it's enough to help energize the ultrabook/convertible segment which is what Intel would really like it to do.