That is smart of AMD, to pursue support for both and on a timeline that bests Intel, but with the reality of lag between hardware availability and software adopting the new ISA extensions (think tesselation in DX11 for example) there is little benefit to leverage on AMD's behalf from this "win".
There may be a benefit of people optimizing code for AMD processors, since it is the only hardware that uses that ISA extension natively for a time. While I doubt many will do so, it is a possibility.
I haven't coded for years now, and when I did it was on TI and Hitachi Microcontrollers, so I am probably talking out of turn here. That was just my reasoning for why you would want to get hardware out first. (I know when I was developing electric power steering, I used vehicles that were currently available that had most of the specs I needed to do early development work. I could see others doing the same here on AMD processors.)