JaGUar

[darkswordsman17]

Surprised no one has made a thread for the Jaguar, er, sorry I mean, JaGUar (really...) brand overhaul and their, uh, unique, concept design. Being fair, they intentionally set out to ruffle feathers, but I don't see this being what people wanted from them. They seem to want to just be another foppish British marque catering to ultrawealthy, but seems like they're gonna sabotage their design so they stand out from Bentley and RR.

It took a lot to make that $300,000 Cadillac (which seems to have the same powertrain and similar looks as their $50k electric SUV) seem sane, but they found a way to do it. Extra disappointing as they acted like they were gonna stand out by offering more bespoke design that would harken to their glory days (by being something someone would drool over). Which, I think the car design could have worked with some tweaking (it is just a concept so far) and with a completely different brand. Its not at all premium and reminds me more of something made for a dystopian movie, like the 6000SUX. Which I guess with how things are going, well maybe its fitting and they'll do well.

Also their new emblem is...looks like 96? Not sure at all what they were going for there. Speaking of Cadillac and branding mistakes, something about this reminds me of the the Catera "the caddy that zags", so guess we should be happy it wasn't "this kitty Jags". Which, they should have just rebranded as "Jag".

https://media.jaguar.com/news/2024/12/jaguar-unveils-type-00-unmistakable-unexpected-dramatic

 

[pete6032]

It looks like a car from an early 90's batman cartoon.

 

[darkswordsman17]

It looks like a car from an early 90's batman cartoon.

Yeah it looks like intentionally generic/simple design cars made for movies/TV. I think that design language could work for Kia or Hyundai who's recent design language seems in line with that.

 

[WelshBloke]

 

[Fenixgoon]

I think the current Jags are beautiful. They'll probably soften the edges for production and it will look more like an F-type

 

[IronWing]

"AI, design a car and describe the design you come up with."

"The Materiality ideology for Type 00 embraces authentic, unexpected materials and captivating colour, with our new creative philosophy visible at every turn. We have three key materials – brass, travertine stone and textiles – and the way we use these materials represents bold pieces of art and creates a unique atmosphere."

"Placing one of the totems inside the centre console tailors the mood of the interior. Everything, from the ambient lighting and unique soundscape to the tailored screen graphics, reflect the properties of the chosen material."

This exuberant and artistic approach to engaging the senses extends to the display screens, where animations are formed through the creative technique of ‘Chiaroscuro’ – using light and shadow to define three‑dimensional objects."

BTW, "placing one of the totems" apparently means sticking a hunk of brass in front of the airbag on the steering wheel.

An actual car will contain no travertine and likely no brass. How does one hold that steering wheel?

"Bespoke scents interact with the materials for unprecedented personalisation."
"The seat will smell like ass, your ass."

 

[IronWing]

The exterior looks okay. The interior, not so much.

 

[herm0016]

"AI, design a car and describe the design you come up with."

"The Materiality ideology for Type 00 embraces authentic, unexpected materials and captivating colour, with our new creative philosophy visible at every turn. We have three key materials – brass, travertine stone and textiles – and the way we use these materials represents bold pieces of art and creates a unique atmosphere."

"Placing one of the totems inside the centre console tailors the mood of the interior. Everything, from the ambient lighting and unique soundscape to the tailored screen graphics, reflect the properties of the chosen material."

This exuberant and artistic approach to engaging the senses extends to the display screens, where animations are formed through the creative technique of ‘Chiaroscuro’ – using light and shadow to define three‑dimensional objects."

BTW, "placing one of the totems" apparently means sticking a hunk of brass in front of the airbag on the steering wheel.

An actual car will contain no travertine and likely no brass. How does one hold that steering wheel?

"Bespoke scents interact with the materials for unprecedented personalisation."
"The seat will smell like ass, your ass."

wait... that's real? damn, i thought you were joking. Maybe its an elaborate April fools setup where they unveil a v12 monster coupe instead.