[rant]Why is everyone bashing NVIDIA for having one high price vid card. First, even with 128megs DDR, I don't think that the NV20 will cost $700. Maybe $500-$550 like people are suggesting. That is for high end consumer. Then you will have steps down, 64 megs, maybe 32 megs, they might also have different processor grades like the Ultra has faster core than a regular gts. Then they might also come out with an NV20 MX, or maybe just lower prices on high end GTS cards and suggest them for the lower end for a while. Why do people bash NVIDIA for charging a lot for a high end product, as well as having lower priced lower featured products. You can get a Mustang GT for somewhere in the low $20's, but if you want to shell out the money you can get a Cobra R for $45,000-$50,000. Those prices may not be that accurate but it illustrates the point. You can get a GT which is pretty fast in it's own right, but if you want the absolute fastest of that particular line, you go and get the Cobra for twice as much money. [/rant]