Was looking at the PCB layout, its components and other things and one things for sure. The card is downright cheaper to produce than the HD7970 period. I mean for starters they got away with a 4 phase VRM design using cheap components, a very simple controller for the VRMs, heatpipe based heatsink that looks like ~20% smaller than the vapor chamber the HD7970 uses, yet the card can sustain high clocks, and draw less power than the HD7970 even when overclocked. That is simply impressive in my view. The margins for this card could be huge!
It has "performance" card screaming all over it rather than being a high-end/enthusiast card. Wish they priced this at $349 or $399.
Unfortunately its not that simple, even though it seems like a major step forward for NV.
On the old fermi platform NV could sell the lower binned chips for the professional market, leaving the high performance for the consumer segment. That was a brilliant strategic move. They dont have that opportunity any more. How does that effect the total cost? - it remains to be seen.
Secondly, the pitcarn 7870 still have the efficiency edge aiming for the most interesting segment at 200usd (the cards prices will get there). Basicly AMD architechture still seems to have the edge perf/mm2. What is NV response for this important segment?
Third. 680 is just pushed to the max, quite opposite to the 7970, giving AMD all the oportunity for
a. Keep the OEM releasing oc models, giving them a good sales force here - they need that more than NV, because their brand is not so strong
The added benefit here is more working dies keeping cost down
b. Simply releasing a faster card at 1200Mhz in small number, reclaiming the halo title for marketing purpose
The point is. AMD have the opportunity to choose.
Then regarding the cost. The cost of the fast ddr5 for NV, must be a real burden now, the cost of VRM wider bus, simple pcb layout, whatever must pale in comparison to that. But i guess its a much more future oriented way of adressing the total cost when ddr5 fast ram lowers in price. NV have a solid platform for selling to the gaming market the next year.