<< if you failed to take the proper care you have no one to blame but yourself. >>
Never said it was anyone's fault but mine, but I'm just saying that it is too easy to toast these things. If I remember correctly, the older model of power connection to motherboards (a couple years back) was reversible. If you stick it in one way, everything works fine. Stick it in the other way, *poof*, mobo up in smoke. It was your own fault if you screwed it up, but it was easy to do. They eventually fixed it so that could never happen, since it will only fit in one way now. I like it when they make these things as robust as possible.
I just hate the "only yourself to blame" argument. They add crumple zones to cars because they know people are going to crash them. The same thing is true with these CPUs. They know people are going to be installing them for the first time with no prior experience, so they should do what they can in order to safeguard them from improper handling. Everybody is new at some point.
Why do pencils have erasers? Because people screw up. If the Athlons had some sort of on-board heat protection, then it would be the same effect as an eraser. You screw up, you get a second chance free of charge.