Shiny is function of what is called "
surface roughness".
You can have shiny surfaces that are very far from being flat.
^ Very shiny, but not flat by any means. Warning: Do not use this coffee kettle as a HSF!
Flat relates to the radius of curvature at the macroscale, surface roughness relates to the radius of curvature at the microscale (relative to the size of the overall item itself).
A flat shiny HSF is not a problem per se, but neither is a flat rough HSF. In theory (the academic kind), a flat shiny HSF is superior to a flat rough HSF because of the the phonon manifold that is available for phonon-to-phonon coupling at the surface.
A rough surface results in a limited phonon manifold at the surface (all the low-frequency phonon cannot exists close to the surface) which limits the phonon coupling necessary for heat transfer. (heat exists as phonons in solid materials)
But it is not a practical concern for the devices we are using here with our CPU's.