Purch Acquires Anandtech – What This Means to You

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alkemyst

No Lifer
Feb 13, 2001
83,967
19
81
you just wont stick up for discussions that will cost you money. Until google threatened to pull cash you had no problems with it.


Up next. AMD says don't say something bad about our video card or no ad money for you.

All threads saying something bad about AMD go bye bye.

Then find a new place to post and if they burn their bridges (I doubt they will), relish in the fire and flame!

Then post on reddirt or something.
 

jpishgar

VP, Global Community
Nov 24, 2014
401
58
101
www.futureplc.com
And I would have made the same decision regardless, as we're not going to stick out our necks for people who want to copy YouTube videos.

Just to add my two cents in here, we had to make this choice as well on Tom's a while back. Nearly every site with any forum community in it has to make this choice, and ultimately makes the choice to disallow YouTube ripping stuff. It's kinda a no-brainer. Firstly, it's technically iffy legal territory, and that's generally bad news. Secondly, it's Google asking. They aren't demanding, like the guys with the DMCA requests that hammer a forum, but rather just politely asking. And they make it pretty clear. They aren't even saying they'll punish you or send you a demand about it. They just say they won't be partners with you. It's certainly the nicest request I've ever gotten from a company about content objected to on a forum. Thirdly, it is Google. Google can hurt you permanently in the land of the intarwebs. Being able to post a link to something you can get literally anywhere else (including, note, GOOGLE search), is a microscopic concession (if even that) and one gladly made by anyone confronted with the choice who has the well-being and survival of their community in mind.

Now, if it was something like a thread critical of Google's methodologies, or their corporate practices, or even the Google doodle of the day, and they asked for a takedown, I'm sure the response would be to politely disincline to acquiesce across the board.
 

Ryan Smith

The New Boss
Staff member
Oct 22, 2005
537
117
116
www.anandtech.com
Any changes to privacy settings, rights to sell info etc? With changes of ownership, I typically see an increase in spam due to personal information that is suddenly on the market.
Our privacy policy remains unchanged.

http://www.anandtech.com/Home/Terms

We don't want your info, we want your eyeballs. Scaring you off by selling your info does us no good.
 

Elixer

Lifer
May 7, 2002
10,376
762
126
After reading all these posts from jpishgar, one thing is very clear.
We are all getting free stuff! :sneaky:
 

Ryan Smith

The New Boss
Staff member
Oct 22, 2005
537
117
116
www.anandtech.com
Up next. AMD says don't say something bad about our video card or no ad money for you.
Individual ad sales like that are handled by our ad agency (now Purch). So what we write has and will continue to be decoupled from ad sales.

And if AMD started trying to threaten us anyhow, we'd tell them to go pound sand (in a more polite manner, of course). Please don't confuse our disinterest in fighting over blatant copyright infringement with our editorial standards.
 

jpishgar

VP, Global Community
Nov 24, 2014
401
58
101
www.futureplc.com
After reading all these posts from jpishgar, one thing is very clear.
We are all getting free stuff!

Would...would you like a pony? Because I'm totally willing to give you each a pony.

Individual ad sales like that are handled by our ad agency (now Purch). So what we write has and will continue to be decoupled from ad sales.

And if AMD started trying to threaten us anyhow, we'd tell them to go pound sand (in a more polite manner, of course). Please don't confuse our disinterest in fighting over blatant copyright infringement with our editorial standards.

Amen! Shout it from the mountaintop!

Also worth mentioning, in terms of the whole decoupling thing, there's a great big wall between ad sales and editorial. From my end, I'm also always, always happy to have Community stand on top of that wall between and provide additional, redundant defense and interdiction if ever needed (rarely happens). The sales guys can get zealous at times (which is good, pays the bills and keeps the lights on), but because Community represents the will of the readers, it has a vested interest in keeping Editorial free to do their thing and will always advocate to maintain independent editorial ops. And no one defends in the name of integrity like a hundred thousand voices all crammed into one assertive statement saying "The community doesn't think it would be good."

This all dovetails into the whole Purch philosophy of Growth with Integrity. Which sounds totally Dilbertesque and corporate buzzish, until you see it in action and the actions of the C-suite level guys in support of it goes and reaffirms your faith in humanity.
 

Blain

Lifer
Oct 9, 1999
23,643
3
81
Go back to charging a member subscription fee, to help clear out the riff-raff.
It was $30 per year. But with inflation, that figure should be ratcheted up a bit.
 
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Greenman

Lifer
Oct 15, 1999
20,492
5,238
136
you just wont stick up for discussions that will cost you money. Until google threatened to pull cash you had no problems with it.


Up next. AMD says don't say something bad about our video card or no ad money for you.

All threads saying something bad about AMD go bye bye.

Just so I'm clear, you expect the site owners to lose revenue so that you can find way's of obtaining copyrighted material without paying for it?
That would be three different entity's losing money so you can bootleg videos.

I'd like to know what exactly makes you so darn special?
 

Kadarin

Lifer
Nov 23, 2001
44,303
15
81
My experience with corporate buyouts is that the new corporate culture will win, even if it takes a couple of years. And for those who thrived under the old culture, the inevitable creep (in my case for example, when a director from the parent corp gets transferred into a position over our group) will stifle creativity and drive, and the desire to perform one's best.

However, this is a forum, not a place of employment. Unless, of course, I'm referring to those who have been employed by Anandtech.
 

KeithP

Diamond Member
Jun 15, 2000
5,660
198
106
I don't want to be "that guy". I don't want to be argumentative, cynical or seen as yelling "the sky is falling." That being said...

I am curious how Purch plans to make money on this deal? I mean, if nothing is changing at Anandtech, where do they see the extra profit coming from to justify the purchase?

I ask because when one company acquires another it is usually because the buyer has specific plans on how the purchased company will be used to make them money. It is only natural for the buyer to want a return on their investment.

In the vast history of company acquisitions I don't think those plans have ever been "no changes, business as usual". It just doesn't work that way.

Respectfully,
KeithP
 

Ryan Smith

The New Boss
Staff member
Oct 22, 2005
537
117
116
www.anandtech.com
I don't want to be "that guy". I don't want to be argumentative, cynical or seen as yelling "the sky is falling." That being said...

I am curious how Purch plans to make money on this deal? I mean, if nothing is changing at Anandtech, where do they see the extra profit coming from to justify the purchase?

I ask because when one company acquires another it is usually because the buyer has specific plans on how the purchased company will be used to make them money. It is only natural for the buyer to want a return on their investment.

In the vast history of company acquisitions I don't think those plans have ever been "no changes, business as usual". It just doesn't work that way.

Respectfully,
KeithP
Put quite simply, Purch has the reach to get a much better rate on ads than what we could get before. We were already a profitable operation, but the more profitable we are now, the more their own share of those profits.

Think of it as the inverse of finding out you were paying entirely too much for electricity. It turns out we can get the same thing for much less; or rather in this case we can get paid much more for the same thing.

While we had no issues competing with larger corporate owned sites on the content front, when it came to advertising we were at a disadvantage. Our advantage in quality allowed us to make progress, but ultimately it became a numbers game. The larger corporate owned sites could show up with a network of traffic, substantially larger than what AnandTech could deliver, and land more lucrative advertising deals than we were able to.
 

JEDI

Lifer
Sep 25, 2001
30,160
3,300
126
jposhgar,

re: new $ pumped into anandtech

how about new forum software that doesnt require it to be down several hrs per nite to do backups?

and do u own any piece of Purch?
do any of the current admins/forums directors/The New Boss get a piece of this sale?
 

ClockHound

Golden Member
Nov 27, 2007
1,108
214
106
This all dovetails into the whole Purch philosophy of Growth with Integrity. Which sounds totally Dilbertesque and corporate buzzish, until you see it in action and the actions of the C-suite level guys in support of it goes and reaffirms your faith in humanity.

Purch philosophy of Growth with Integrity in action? Like over at Tom's with the clickbait headlines and ad banner hell or some other actions in a new Dilbert cartoon series as yet unseen by the unwashed technoscenti?

"Our renowned brands offer content designed to educate, inspire, and trigger buying decisions across an array of tech-related product and service categories. "

- That's the pitch from the Purch homepage - Not saying it's a bad bit of copy....if I was a potential advertiser. But, for me, Purch's renowned Tom’s Hardware, only triggers snickers. At best.

In case you haven't heard, most of us come to Anandtech for independent, unbiased reviews and truly educated insights, not to be inspired or trigger buying frenzies. We're techheads, we're frenzied enough when we arrive here, thanks.

Wish you all the best to cover the credibility gap that appears between your corporate philosophy and the drivel your other 'publications' deliver to millions everyday.

Good luck, Purchians. You're gonna need it around here. The Drivel Meter is running...
 

michal1980

Diamond Member
Mar 7, 2003
8,019
43
91
Would...would you like a pony? Because I'm totally willing to give you each a pony.



Amen! Shout it from the mountaintop!

Also worth mentioning, in terms of the whole decoupling thing, there's a great big wall between ad sales and editorial. From my end, I'm also always, always happy to have Community stand on top of that wall between and provide additional, redundant defense and interdiction if ever needed (rarely happens). The sales guys can get zealous at times (which is good, pays the bills and keeps the lights on), but because Community represents the will of the readers, it has a vested interest in keeping Editorial free to do their thing and will always advocate to maintain independent editorial ops. And no one defends in the name of integrity like a hundred thousand voices all crammed into one assertive statement saying "The community doesn't think it would be good."

This all dovetails into the whole Purch philosophy of Growth with Integrity. Which sounds totally Dilbertesque and corporate buzzish, until you see it in action and the actions of the C-suite level guys in support of it goes and reaffirms your faith in humanity.

Do you honestly believe what you write? This is the same corporate double speak you guys always use. And its rarely true. My brain cannot grasp how minds like yours work.




Have a little respect in how you address others. This is PFI, is is not OT or P&N.

PFI is NOT the social forums


esquared
Anandtech Forum Director
 
Last edited by a moderator:

michal1980

Diamond Member
Mar 7, 2003
8,019
43
91
Just to add my two cents in here, we had to make this choice as well on Tom's a while back. Nearly every site with any forum community in it has to make this choice, and ultimately makes the choice to disallow YouTube ripping stuff. It's kinda a no-brainer. Firstly, it's technically iffy legal territory, and that's generally bad news. Secondly, it's Google asking. They aren't demanding, like the guys with the DMCA requests that hammer a forum, but rather just politely asking. And they make it pretty clear. They aren't even saying they'll punish you or send you a demand about it. They just say they won't be partners with you. It's certainly the nicest request I've ever gotten from a company about content objected to on a forum. Thirdly, it is Google. Google can hurt you permanently in the land of the intarwebs. Being able to post a link to something you can get literally anywhere else (including, note, GOOGLE search), is a microscopic concession (if even that) and one gladly made by anyone confronted with the choice who has the well-being and survival of their community in mind.

Now, if it was something like a thread critical of Google's methodologies, or their corporate practices, or even the Google doodle of the day, and they asked for a takedown, I'm sure the response would be to politely disincline to acquiesce across the board.

Did you actually write that and believe every word?

They asked nicely?

How does that sync with: Google can hurt you permanently in the land of the intarwebs.?

That's not asking nicely that's a threat. If I have a gun to your head and ask you to do something, no matter how nice I say it, I'm not really nice, and I'm not giving you a choice.

The fact that tech sites aren't telling google to pound sand is what is upsetting. The logic google is using asking download, is the same broadcast networks use against DVR.

PS. Just to be clear, if google is going to take money away from you, its not asking you to do something, its a threat.





Have a little respect in how you address others. This is PFI, is is not OT or P&N.

PFI is NOT the social forums


esquared
Anandtech Forum Director
 
Last edited by a moderator:

michal1980

Diamond Member
Mar 7, 2003
8,019
43
91
Individual ad sales like that are handled by our ad agency (now Purch). So what we write has and will continue to be decoupled from ad sales.

And if AMD started trying to threaten us anyhow, we'd tell them to go pound sand (in a more polite manner, of course). Please don't confuse our disinterest in fighting over blatant copyright infringement with our editorial standards.

you went beyond just stopping discussion of youtube downloaders.

You went back and deleted past discussion. Its hard to say you have editorial freedom, when you've shown you well not only stop discussion of things advertisers, but delete past discussions they don't link. You already opened that door. If there was this wall between content and ad people, this would have never happened. But that wall is fake.
 

jpishgar

VP, Global Community
Nov 24, 2014
401
58
101
www.futureplc.com
Do you honestly believe what you write? This is the same corporate double speak you guys always use. And its rarely true.

Yes. Though actions here will speak far louder than words. As I've said in other comments - observe and prove us.

If there was this wall between content and ad people, this would have never happened.

If someone asks you to take down something that is being hosted on your site illegally, and it is, you do so. That isn't considered kowtowing to "the man", it's civility. More than that, it's good stewardship of the site itself.
 

Ketchup

Elite Member
Sep 1, 2002
14,546
238
106
Welcome to the community jpishgar. I have enjoyed these forums on and off for several years. I usually stay on the hardware and software side of things. There are a lot if discussions outside of these, and people are wlcome to them, but they are not for me, and I don't know that I see changing the forum structure either way would serve any real benefit.

I actually don't mind the maintenance at all. While I enjoy helping others when I can, I have a life, wife, children, and family that make it not an issue at all. AT are the only computer forums I am active in, and frankly it's because I feel that this forum has collective knowledge that far surpasses any others.

I do hope that the merger works out well for everyone, and I also hope that their won't be enough change down the road to scare away those who have made this site what it is today.
 

Geekbabe

Moderator Emeritus<br>Elite Member
Oct 16, 1999
32,182
2,424
126
www.theshoppinqueen.com
Will content continue to be as in depth as it has in the past? I rely on the painstaking attention to detail this site provides particularly when it comes to mobile devices. Also will we see increased coverage of mobile devices?
 

michal1980

Diamond Member
Mar 7, 2003
8,019
43
91
Yes. Though actions here will speak far louder than words. As I've said in other comments - observe and prove us.



If someone asks you to take down something that is being hosted on your site illegally, and it is, you do so. That isn't considered kowtowing to "the man", it's civility. More than that, it's good stewardship of the site itself.

what content was anandtech hosting illegally? Talking about youtube downloaders and even linking to them is not the same as hosting.

Heck, how is talking about downloaders, and linking to them illegal? please show me the law that says thats not allowed.





Your questions were answered by Ryan Smith in the google thread in PFI.
http://forums.anandtech.com/showthread.php?t=2411640


Do not hijack this thread with more of your anti-google sentiments here.


esquared
Anandtech Forum Director
 
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