GTaudiophile
Lifer
- Oct 24, 2000
- 29,767
- 33
- 81
The silver lining to all this is that John Carmack is now using an XB360 as his future dev platform because of the ATI graphics. In his words, it's where the industry is going. So, ATI has a true ace up their sleeves there. R600 should be pretty impressive.
What ATI is doing well:
1) Being honest by waiting to release until they have enough stock to put cards on store shelves instead of paper releasing. They finally are learning their lesson the hard way.
2) Their CATALYST driver suite has come ALONG way!
What ATI is not doing well:
1) Not throwing any carrots to their fan base in terms of "leaked" performance numbers and the like.
2) CEOs are possibly up to illegal activity which does not reflect well on the company.
3) Releasing WAY too many iterations of the same card with a different name. This only confuses the customer and possibly dilutes brand image.
4) Motherboard chipsets (RS480) have been so-so at best from what I've read. There's a lot of room for improvement there.
5) Referring to #3, they've let their inventories spiral out of control. If anything, long ago, they should have simplified their line-up, made fewer versions, and kept a closer eye on inventory.
What ATI is doing well:
1) Being honest by waiting to release until they have enough stock to put cards on store shelves instead of paper releasing. They finally are learning their lesson the hard way.
2) Their CATALYST driver suite has come ALONG way!
What ATI is not doing well:
1) Not throwing any carrots to their fan base in terms of "leaked" performance numbers and the like.
2) CEOs are possibly up to illegal activity which does not reflect well on the company.
3) Releasing WAY too many iterations of the same card with a different name. This only confuses the customer and possibly dilutes brand image.
4) Motherboard chipsets (RS480) have been so-so at best from what I've read. There's a lot of room for improvement there.
5) Referring to #3, they've let their inventories spiral out of control. If anything, long ago, they should have simplified their line-up, made fewer versions, and kept a closer eye on inventory.