ultimatebob
Lifer
- Jul 1, 2001
- 25,134
- 2,450
- 126
Blackberry still has enough lemons to make lemonade, but it needs to ditch the hardware business anchor ASAP and get into a lean fighting form. As a pure software, services, and IP licensing company, their cash horde would last them a long time, so they can refocus and figure out how to monetize their assets. They can't afford any more hardware gambles. They can license their brand to an Android manufacturer, but should not build hardware themselves.
I agree that Blackberry's IP is still worth a good sum to the likes of Microsoft, Apple, or Google.
The brand name? Not so much. At this point, folks would be embarrassed to carry around a phone with a Blackberry logo on it, as the brand just symbolizes "obsolete" or "failure" to many people. Seriously... for the trendy hipsters, it would be like buying something with a KMart or Blockbuster logo on it.