Sapphire AMD HD 9970 News

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Stuka87

Diamond Member
Dec 10, 2010
6,240
2,559
136
Does a higher DP/SP ratio cost only transistors or also power consumption when DP is not in use? Aside from that, if they bring the voltage down by 0.1V or so, they could save 15-20% power already.

If the transistor is energized, it will consume power. Although that consumption will change depending on how heavily it is being used.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Just read some of the posts in this thread and I'd like to share my opinon early:

I'll draw the line at $600 (since prior to HD 4870 I was use to dropping $400-600 for GPUs) but anything above that and AMD has lost me as a customer.

Are you going to pay $650 to $1000 for nVidia instead?
 

Rezist

Senior member
Jun 20, 2009
726
0
71
AMD cannot charge as much as nVidia does for the same performance so if they cant sell a card that competes with the 780 for less then 500 they shpuldnt try and compete with it. They could try and up there performace per mm so they can charge more for a cheaper die then they do now however.
 

thilanliyan

Lifer
Jun 21, 2005
12,015
2,235
126
AMD cannot charge as much as nVidia does for the same performance so if they cant sell a card that competes with the 780 for less then 500 they shpuldnt try and compete with it. They could try and up there performace per mm so they can charge more for a cheaper die then they do now however.

It's a funny thing brand perception...I've owned many ATI and nVidia cards, and never once while owning an nVidia card did I think, wow this is really a premium device and is worth more. To me, they've always been roughly equal (except in the G80 era).
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
AMD cannot charge as much as nVidia does for the same performance so if they cant sell a card that competes with the 780 for less then 500 they shpuldnt try and compete with it. They could try and up there performace per mm so they can charge more for a cheaper die then they do now however.

It's not that simple. (Actually, I don't really agree with your numbers, either, but I understand what you are saying.) Along with new cards, there needs to be an attitude change regarding AMD vs. nVidia. Without that AMD is, and has been, fighting at a disadvantage. They thought they could just offer great perf/$ and win market share and mind share along with it. Hasn't worked though. It's not all marketing, either, but that is a lot of it. They've been such an easy target is their biggest problem. They can't leave glaring faults and hope nobody notices. I guarantee you that nVidia has a division that playtests the hell out of AMD products and finds any flaw they can. When they find something, they exploit it and take advantage. It doesn't seem like AMD does the same thing. They have to change their mindset. They are still trying to play nice. While I draw the line with lying and/or locking out your competition. They need to decide when they have an advantage they are going to use it. Also, when their competition has a weakness they need to use that as well.

AMD is actively working to improve their image vs. nVidia's. That's a start, anyway.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
Are you going to pay $650 to $1000 for nVidia instead?

What would make you think that? Because I won't buy one vendor's product above $600 some how that equates I'd buy another vendor's?

That's the dumbest question someone's asked me on these forums.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
What would make you think that? Because I won't buy one vendor's product above $600 some how that equates I'd buy another vendor's?

That's the dumbest question someone's asked me on these forums.

So, where are you going to take your business?
 
Feb 19, 2009
10,457
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AMD cannot go for a large die strategy like NV for the obvious reason: NV can subsidize low yields and extra $$ required since they sell Teslas and Quadros for ridiculous prices. AMD has no high margin market to rely on. So in this sense, AMD can never "compete" in the top bracket and NV is free to sell their halo part for whatever they think consumers are willing to bend over and take it.

Their graphics R&D have been actively subsidizing AMD's APU development (APU sales = CPU income on the books, not combined graphics/cpu) and that's about all they can afford to do (breaking even or turning a tiny profit).

When ATI had free cash flow, they did go for massive dies.

It will be interesting how much they earn from this generation's consoles..
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
So, where are you going to take your business?

I can sit on my hands for another generation. Do I have to buy a Radeon HD 9K card? I don't think.

I didn't own a HD 6K series, they lost my business then too.

EDIT: And even if I went Nvidia for that generation, what makes you think I'd buy one of their GPUs at >$600? Unless you're implying, Nvidia won't have <$600 cards.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
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I can sit on my hands for another generation. Do I have to buy a Radeon HD 9K card? I don't think.

I didn't own a HD 6K series, they lost my business then too.

EDIT: And even if I went Nvidia for that generation, what makes you think I'd buy one of their GPUs at >$600? Unless you're implying, Nvidia won't have <$600 cards.

You said that AMD would lose you as a customer. You didn't say you would sit out that generation. As far as buying a lower end unit, you never stated that as an option either. I'm not implying anything, except that nVidia isn't as good of a value as you are looking for so, you'd be left with nothing.

I wish everyone would sit pat to reduce prices. Unfortunately, that's not how it goes. People bitch but then line up and pay the price. That leaves very little options for those who don't want to go along.

Here's a couple of simple ideas.

People complain about the price of going to the movies. They complain about the price of popcorn and soda at the movies. The next big blockbuster release nobody goes to the movies the first weekend and lets it be known it's because it's too expensive. When they do go to the movies (say on Monday) they don't visit the concession stand. The movie companies and the theaters would lose millions. Prices would come down overnight.

New car prices are too high. Nobody buys a new car in September, again with it known as being out of protest. By October prices will come down.

Let there be a new video card release and have the stocks sit at the etailers for a week instead of being sold out 2 hours after release, and prices will come down.

People will do none of these things though. So, if nVidia charges $650-$1000 AMD is dumb, and robbing their shareholders, to not go along.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
You said that AMD would lose you as a customer. You didn't say you would sit out that generation. As far as buying a lower end unit, you never stated that as an option either. I'm not implying anything, except that nVidia isn't as good of a value as you are looking for so, you'd be left with nothing.

Wow you made a lot of assumptions based one me stating if AMD prices their 9970 >$600, they lost me as a customer...check this out:

Me: How much is the 9970?
AMD Rep: $650
Me: Ouch, you lost me as a customer.
Or does this work better for you
Me: Ouch, you lost that sale to me. (Which also implies "you lost me a customer".)

No where did I say if the card dropped under $600 they wouldn't regain me as a customer. In fact, I'd buy it the moment it dropped under $600. Above that, no sale.
EDIT: Since I'm thinking about my original post, read it again - there is a clear statement about what AMD would have to do to regain me a customer.

>$600 - no sale
<$600 - sale

I didn't mention any other card because I'd specifically want the top tier single GPU ATI/AMD card as I've been buying so for over the last decade.

I wish everyone would sit pat to reduce prices. Unfortunately, that's not how it goes. People bitch but then line up and pay the price. That leaves very little options for those who don't want to go along.

What are you talking about? I bought my first Radeon HD 7970 at the MSRP of $550. Clearly I have no issue paying money for something I find value in, however, I will not go along with the AMD/Nvidia thinking they can charge, in my opinion, excessively for their products.

As a customer, I draw a line.

Here's a couple of simple ideas.

People complain about the price of going to the movies. They complain about the price of popcorn and soda at the movies. The next big blockbuster release nobody goes to the movies the first weekend and lets it be known it's because it's too expensive. When they do go to the movies (say on Monday) they don't visit the concession stand. The movie companies and the theaters would lose millions. Prices would come down overnight.

New car prices are too high. Nobody buys a new car in September, again with it known as being out of protest. By October prices will come down.

What is all this gibber for? Considering my statement was a simple opinion of my personal preference for GPU prices, you are sure trying hard to imply something.

Let there be a new video card release and have the stocks sit at the etailers for a week instead of being sold out 2 hours after release, and prices will come down.

People will do none of these things though. So, if nVidia charges $650-$1000 AMD is dumb, and robbing their shareholders, to not go along.

I'm not a shareholder, I don't give a flying-squirrel what they have to gain, nor AMD as a corporation. I'm a customer and I set my budget. You seem to have some kind of issue with this, perhaps you're a shareholder and you have a financial responsibility to tell me I'm wrong.

Whatever your reasoning, it makes no sense, you are arguing against my opinion on where a GPU price should be for my buying habits and beyond that - I have no idea why you're even going to such lengths.
 
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3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Wow you made a lot of assumptions based one me stating if AMD prices their 9970 >$600, they lost me as a customer...check this out:

Me: How much is the 9970?
AMD Rep: $650
Me: Ouch, you lost me as a customer.
Or does this work better for you
Me: Ouch, you lost that sale to me. (Which also implies "you lost me a customer".)

No where did I say if the card dropped under $600 they wouldn't regain me as a customer. In fact, I'd buy it the moment it dropped under $600. Above that, no sale.
EDIT: Since I'm thinking about my original post, read it again - there is a clear statement about what AMD would have to do to regain me a customer.

>$600 - no sale
<$600 - sale

I didn't mention any other card because I'd specifically want the top tier single GPU ATI/AMD card as I've been buying so for over the last decade.



What are you talking about? I bought my first Radeon HD 7970 at the MSRP of $550. Clearly I have no issue paying money for something I find value in, however, I will not go along with the AMD/Nvidia thinking they can charge, in my opinion, excessively for their products.

As a customer, I draw a line.



What is all this gibber for? Considering my statement was a simple opinion of my personal preference for GPU prices, you are sure trying hard to imply something.



I'm not a shareholder, I don't give a flying-squirrel what they have to gain, nor AMD as a corporation. I'm a customer and I set my budget. You seem to have some kind of issue with this, perhaps you're a shareholder and you have a financial responsibility to tell me I'm wrong.

Whatever your reasoning, it makes no sense, you are arguing against my opinion on where a GPU price should be for my buying habits and beyond that - I have no idea why you're even going to such lengths.

Oh, how dramatic you are. Have a nice day.
 

sushiwarrior

Senior member
Mar 17, 2010
738
0
71
Wow you made a lot of assumptions based one me stating if AMD prices their 9970 >$600, they lost me as a customer...check this out:

...
I'm not a shareholder, I don't give a flying-squirrel what they have to gain, nor AMD as a corporation. I'm a customer and I set my budget. You seem to have some kind of issue with this, perhaps you're a shareholder and you have a financial responsibility to tell me I'm wrong.

Whatever your reasoning, it makes no sense, you are arguing against my opinion on where a GPU price should be for my buying habits and beyond that - I have no idea why you're even going to such lengths.

I hope it costs $601 and is the second coming of jesus, and your computer becomes an outdated potato.
 

The Alias

Senior member
Aug 22, 2012
646
58
91
oh gosh can you all grow up and get to the main topic ? performance estimates would be amazing right now . and this is ot but what ever happened to the memory rewrite ?
 

24601

Golden Member
Jun 10, 2007
1,683
40
86
oh gosh can you all grow up and get to the main topic ? performance estimates would be amazing right now . and this is ot but what ever happened to the memory rewrite ?

ATi/AMD driver promises are always just that, promises.

They hardly ever deliver in a timely fashion.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
ATi/AMD driver promises are always just that, promises.

They hardly ever deliver in a timely fashion.

Feeling this way since HD 7990 Launched what, in April? And I'm still waiting for the famed CFX driver fix. Thank god I'm not staring looking for microstutter...I know it's there. Lurking.

We ever going to see the memory re-write, too?

Wake up AMD!
 

Elfear

Diamond Member
May 30, 2004
7,162
817
126
Feeling this way since HD 7990 Launched what, in April? And I'm still waiting for the famed CFX driver fix. Thank god I'm not staring looking for microstutter...I know it's there. Lurking.

We ever going to see the memory re-write, too?

Wake up AMD!

I thought the memory re-write and CF drivers were one and the same supposedly with availability on July 31.
 

boxleitnerb

Platinum Member
Nov 1, 2011
2,605
6
81
If the transistor is energized, it will consume power. Although that consumption will change depending on how heavily it is being used.

Yes, if
I think the GPGPU features, dynamic parallelism etc. mainly cost die space, not energy under gaming workloads.
 
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Will Robinson

Golden Member
Dec 19, 2009
1,408
0
0
ATi/AMD driver promises are always just that, promises.

They hardly ever deliver in a timely fashion.

Yeah..better they rush out an untested "blow em up " driver like the other company fawned over here...

Posting privileges suspended for three months for habitual threadcrapping.
-- stahlhart
 
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Leadbox

Senior member
Oct 25, 2010
744
63
91
What exactly is some of you guys' expectations of this memory rewrite
Here is what I got from it all:
When TechReport uncovered the issue in those 3 titles they tested (skyrim,borderlands and guildwars), AMD simply resized some memory buffers and in the process,I think they picked up some performance in one of the games and this is were the idea of a complete memory rewrite was born
So outside of smoother sGPU gameplay (which there already is), what are people's expectations of this memory rewrite?
 

taq8ojh

Golden Member
Mar 2, 2013
1,296
1
81
I thought AMD specifically said they were completely rewriting some code related to memory management or something. That's hardly an idea spawned in someone's mind due to misinterpretation or something (this is how I read your post anyway).
 
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