You said that AMD would lose you as a customer. You didn't say you would sit out that generation. As far as buying a lower end unit, you never stated that as an option either. I'm not implying anything, except that nVidia isn't as good of a value as you are looking for so, you'd be left with nothing.
Wow you made a lot of assumptions based one me stating if AMD prices their 9970 >$600, they lost me as a customer...check this out:
Me: How much is the 9970?
AMD Rep: $650
Me: Ouch, you lost me as a customer.
Or does this work better for you
Me: Ouch, you lost that sale to me. (Which also implies "you lost me a customer".)
No where did I say if the card dropped under $600 they wouldn't regain me as a customer. In fact, I'd buy it the moment it dropped under $600. Above that, no sale.
EDIT: Since I'm thinking about my original post, read it again - there is a clear statement about what AMD would have to do to regain me a customer.
>$600 - no sale
<$600 - sale
I didn't mention any other card because I'd specifically want the top tier single GPU ATI/AMD card as I've been buying so for over the last decade.
I wish everyone would sit pat to reduce prices. Unfortunately, that's not how it goes. People bitch but then line up and pay the price. That leaves very little options for those who don't want to go along.
What are you talking about? I bought my first Radeon HD 7970 at the MSRP of $550. Clearly I have no issue paying money for something I find value in, however, I will not go along with the AMD/Nvidia thinking they can charge, in my opinion, excessively for their products.
As a customer, I draw a line.
Here's a couple of simple ideas.
People complain about the price of going to the movies. They complain about the price of popcorn and soda at the movies. The next big blockbuster release nobody goes to the movies the first weekend and lets it be known it's because it's too expensive. When they do go to the movies (say on Monday) they don't visit the concession stand. The movie companies and the theaters would lose millions. Prices would come down overnight.
New car prices are too high. Nobody buys a new car in September, again with it known as being out of protest. By October prices will come down.
What is all this gibber for? Considering my statement was a simple opinion of my personal preference for GPU prices, you are sure trying hard to imply something.
Let there be a new video card release and have the stocks sit at the etailers for a week instead of being sold out 2 hours after release, and prices will come down.
People will do none of these things though. So, if nVidia charges $650-$1000 AMD is dumb, and robbing their shareholders, to not go along.
I'm not a shareholder, I don't give a flying-squirrel what they have to gain, nor AMD as a corporation. I'm a customer and I set my budget. You seem to have some kind of issue with this, perhaps you're a shareholder and you have a financial responsibility to tell me I'm wrong.
Whatever your reasoning, it makes no sense, you are arguing against my opinion on where a GPU price should be for my buying habits and beyond that - I have no idea why you're even going to such lengths.