Sony defends white PSP ad

[purbeast0]

Text

Sony Computer Entertainment has defended itself against accusations of racism over a controversial advert for the new 'Ceramic white' PSP.

The advert, which has appeared on billboards in the Netherlands, shows a white woman gripping a black woman by the jaw and features the slogan: "PlayStation Portable White is coming." Many websites and forum posters have protested that the advert is racist and are campaigning for its removal.

A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling our sister site, GamesIndustry.biz: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model."


"A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

According to the spokesperson, "All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose."

It seems the controversial ad is unlikely to appear outside Holland, with a representative from Sony's UK office telling GI.biz: "I would like to confirm that we categorically are not running this advert creative in the UK."

You can see some of the other images used as part of the campaign elsewhere on Eurogamer, and on the Dutch PSP website.

This is fvcking ridiculous ... how the hell is that ad racist? I am definitely on Sony's side with this one.

 

[akubi]

Originally posted by: purbeast0

 

[BigJ]

WHERE IS IT!

 

[BrokenVisage]

bah.. humbug!

 

[BigJ]

Maybe they would have a point if the white woman was in hood and cloak, with a burning 't' for tolerance, but I just don't see it.

 

[purbeast0]

yah yah i fixed the post, i pushed enter by accident before i entered any text.

 

[MustangSVT]

Originally posted by: purbeast0
yah yah i fixed the post, i pushed enter by accident before i entered any text.

how do you push enter by accident?

 

[Tiamat]

:laugh: NO COMMENT!

 

[Miramonti]

I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

 

[BigJ]

Originally posted by: MustangSVT

Originally posted by: purbeast0
yah yah i fixed the post, i pushed enter by accident before i entered any text.

how do you push enter by accident?

You ever sneeze and poop at the same time? Kinda like that.

 

[BigJ]

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

 

[MisterJackson]

I see Klan robes and burning crosses in the back after I stare at her chest for awhile......subliminal advert?

 

[loup garou]

It might not be racist...but it sure is stupid.

More of the Sony "any attention is good attention" marketing we've been seeing, IMO.

 

[pontifex]

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

but there's no PSP in the pic at all. unless i missed it somehow

 

[purbeast0]

Originally posted by: MustangSVT

Originally posted by: purbeast0
yah yah i fixed the post, i pushed enter by accident before i entered any text.

how do you push enter by accident?

my mouse is right next to my enter key (I'm on a mac and using a mac keyboard, there are like no edges on it) and when I reached to my mouse to go to the other webpage to copy the URL, i hit the enter key with part of my hand.

 

[SpanishFry]

it is competely ridiculous. but noone t sony (or their agency) thought of this before putting the ad up? CYA

 

[BigJ]

Originally posted by: pontifex

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

but there's no PSP in the pic at all. unless i missed it somehow

Black Girl = Black PSP
White Girl = White PSP

Get it?

 

[loup garou]

Originally posted by: BigJ
The Black PSP has dominated the market.

:laugh::laugh::laugh::laugh::laugh::laugh:

 

[Miramonti]

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

So its about white dominating black, and they've got a beautiful white woman dominating a share-cropper looking black woman. That image has some obvious hotbuttons. So that's not racist?

 

[pontifex]

Originally posted by: BigJ

Originally posted by: pontifex

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

but there's no PSP in the pic at all. unless i missed it somehow

Black Girl = Black PSP
White Girl = White PSP

Get it?

no sh*t sherlock, but there isn't an actual psp in the ad.

 

[BigJ]

Originally posted by: loup garou

Originally posted by: BigJ
The Black PSP has dominated the market.

:laugh::laugh::laugh::laugh::laugh::laugh:

Well obviously it had to, it's the only color so far that's been released.

 

[BigJ]

Originally posted by: pontifex

Originally posted by: BigJ

Originally posted by: pontifex

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

but there's no PSP in the pic at all. unless i missed it somehow

Black Girl = Black PSP
White Girl = White PSP

Get it?

no sh*t sherlock, but there isn't an actual psp in the ad.

:roll:

 

[purbeast0]

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

wtf ... read much?

Originally posted by: purbeast copied from the fvcking article
A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling our sister site, GamesIndustry.biz: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model."


"A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

 

[Qwest]

so they're copying the DS Lite which in reality copied the iPod.

 

[BigJ]

Originally posted by: jjsole

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

So its about white dominating black, and they've got a beautiful white woman dominating a share-cropper looking black woman. That image has some obvious hotbuttons. So that's not racist?

Share-Cropper looking? If we want to go that way, we might as well call the white chick some gold-digging crack-whore judging by her hair and make-up.