Sony defends white PSP ad

[classy]

I don't think the ad itself is necessarily racist, but the use of two people in a combative state certainly causes one to think along racial lines. They could have and should have used two cars or even two computer generated animals to get across the same thought or idea. Anything besides two people of different colors. Great idea for the promotion, bad execution on the follow through.

 

[RaiderJ]

People can be easily offended. No surprise here.

 

[BigJ]

Originally posted by: classy
I don't think the ad itself is necessarily racist, but the use of two people in a combative state certainly causes one to think along racial lines. They could have and should have used two cars or even two computer generated animals to get across the same thought or idea. Anything besides two people of different colors. Great idea for the promotion, bad execution on the follow through.

:thumbsup:

 

[NFS4]

Originally posted by: classy
I don't think the ad itself is necessarily racist, but the use of two people in a combative state certainly causes one to think along racial lines. They could have and should have used two cars or even two computer generated animals to get across the same thought or idea. Anything besides two people of different colors. Great idea for the promotion, bad execution on the follow through.

:thumbsup:x2

 

[jjyiz28]

Originally posted by: RaiderJ
Blacks can be easily offended. No surprise here.

fixed

 

[madeupfacts]

Originally posted by: classy
I don't think the ad itself is necessarily racist, but the use of two people in a combative state certainly causes one to think along racial lines. They could have and should have used two cars or even two computer generated animals to get across the same thought or idea. Anything besides two people of different colors. Great idea for the promotion, bad execution on the follow through.

I completely disagree. Cars and animals will not get me all horned up and wanting a PSP like those 2 chicks did touching each other. If people think the first pic is racist or bad taste, how come the same people haven't made any comment about the other pic where the black chick is in the dominating position over the white chick????

 

[GoingUp]

Originally posted by: loup garou
It might not be racist...but it sure is stupid.

More of the Sony "any attention is good attention" marketing we've been seeing, IMO.

 

[Dritnul]

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

other than DS sells tottaly pwn PSP sales.....

 

[BigJ]

Originally posted by: Dritnul

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

other than DS sells tottaly pwn PSP sales.....

Context of the ad, moron.

 

[loup garou]

Originally posted by: BigJ

Originally posted by: Dritnul

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

other than DS sells tottaly pwn PSP sales.....

Context of the ad, moron.

The PSP is not a "market," moron.

 

[BigJ]

Originally posted by: loup garou

Originally posted by: BigJ

Originally posted by: Dritnul

Originally posted by: BigJ

Originally posted by: jjsole
I see how it can be construed racist. Let's assume its not racist - what's it supposed to mean?

The Black PSP has dominated the market. The White PSP is aggressively telling the Black PSP to watch the fvck out, because she's in town to compete for market share.

That's what I get out of it besides the sex appeal relating to the sleekness of the PSP.

other than DS sells tottaly pwn PSP sales.....

Context of the ad, moron.

The PSP is not a "market," moron.

:roll:

Refer to the original question. I know the PSP hasn't dominated the market, you know the PSP hasn't dominated the market, but Sony sure as hell isn't going to come up with an ad that says otherwise, nor would you describe it as otherwise if you're trying to trump up the PSP. That's what my original statement describing the ad and the context of it was all about. But if you want to be anal about things, go ahead.

 

[cKGunslinger]

Originally posted by: jjyiz28

Originally posted by: RaiderJ
Blacks can be easily offended. No surprise here.

fixed

:roll:

 

[patsun123]

Text

 

[JulesMaximus]

They should have just said, "We wanted to capitalize on some of that iPod money but we weren't sure how to do that so we just made a white PSP instead!"

 

[aceofskies05]

this isnt in america right? america doesnt let anything go by

 

[daveymark]

I can see how some would find that offensive. cut it out, sony

 

[The Batt?sai]

Originally posted by: BigJ

Originally posted by: MustangSVT

Originally posted by: purbeast0
yah yah i fixed the post, i pushed enter by accident before i entered any text.

how do you push enter by accident?

You ever sneeze and poop at the same time? Kinda like that.

:Q

 

[RedBeard]

Hmm..
This is the last time time Sony uses a german advertising agency?

 

[domsq]

Originally posted by: patsun123
Text

Gee, that looks like blatant discrimination against fat people... but seeing as it's animated characters, it doesn't count I guess

 

[91TTZ]

Originally posted by: dwell
Don't know if it's posted already but don't feel like reading five pages of arguing....

Anyone who is crying racism has not seen all three ads:

http://pics.bbzzdd.com/users/bbzzdd/sony_whiteiscoming_web_1.jpg
http://pics.bbzzdd.com/users/bbzzdd/sony_whiteiscoming_web_2.jpg
http://pics.bbzzdd.com/users/bbzzdd/sony_whiteiscoming_web_3a.jpg

In the last on the white chick is getting owned. More like a lesbian thing than a racism thing IMO.

PC Mode=On

That last ad is empowering

PC Mode=Off

 

[MBrown]

I'm sure it wasn't Sony's intentions in making a racist ad(I sure hope not) but for someone not knowing that, it comes off extremely racist.

 

[yosuke188]

I didn't read through the whole thing so I don't know if anyone mentioned this...

My question is: Would there be a big deal if the white PSP was released first, and the ad was switched so the black girl is holding the white girl?

 

[alejandroAT]

"white people" are pink and "black people are "brown". Why do brown people associate themselves with the color black and "pink" people associate themsleves with the color "white" is beyond my grasp.

 

[yowolabi]

Originally posted by: jjyiz28

Originally posted by: RaiderJ
Blacks can be easily offended. No surprise here.

Even though I have no evidence that Black people ever protested this ad, i'll use it to make some grand unsubstantiated point about how all Black people are. And even though I think it's ridiculous to characterize a single ad as being racist, I feel like it makes sense to characterize a whole race in a negative light.

fixed.

 

[NFS4]

they pulled it
http://biz.gamedaily.com/industry/feature/?id=13202