Yeah, you're gonna need that flamesuit. The article is really rather awful. Their point is that AMD gets a lot of undeserved hate, and their processors aren't as bad as they're made out to be compared to Intel's.
However, not anywhere in the article do they even show any data from their competition to draw such a comparison. They do claim what Intel's power draw is, but by failing to put that data in even a single chart, and compare it to AMD, requires the reader to do far more work than 99% of them are going to do.
Ain't nobody got time for that.
If they wanted to set people who are "misinformed" on the matter straight, they certainly have failed to do so. Regardless of whether or not they are actually correct, and that AMD is "much better than one would be led to believe," that message gets totally lost by that one critical shortcoming.
I guess the performance scaling alongside the power scaling for various workloads is interesting, and not something I see very often. Overclocking for gaming seems very wasteful here. If you're okay with your processor becoming so hot that it'd desolder the socket off the board (not a stab at AMD), you can get very nice performance scaling in Handbrake