So far I haven't heard much commentary about marketing of the two brands. I rarely bother watching television, so I may be missing campaigns by either/both companies there, but I do see a lot more Intel being pushed in the newspaper fliers from CompUSA, CircuitCity, OfficeDepot, Staples, etc. Does Intel have a strategy that gets them more ad press? Maybe some kind of incentive program for these companies where average buyers will be looking first for a PC?
Then there's Dell. I heard recently that Dell has 25% of the US market, even counting white-box outfits. Dell only sells Intel-based desktops. Dude... you're getting an Intel!