Is that so?
http://www.tomshardware.com/reviews/a10-4600m-trinity-piledriver,3202-16.html
So you buy the worse performing hardware because it's good enough? They went with "good enough" on the CPU side and are still improving on the GPU side.
Hell, here's Rory Read admitting the same thing. Intel hasn't said as much, but if you look at the CPU "improvements" on Ivy Bridge and upcoming Haswell you'll see they're also doing the same. "Good enough" refers to CPU improvement and not GPU improvement, particularly where budget gaming laptops are concerned (or laptops in general. over 3/4s of new PCs sold in the US now are laptops and not desktops so graphical performance has taken the front wheel along with perf-per-watt and CPU performance sits in the back). Improving CPU performance will only help by a few FPS max when you're GPU limited by the on-die graphics. Improving on-die graphics by a significant amount and providing good enough CPU performance means you get far more substantial gains.
Err, here's another better link.
http://www.brightsideofnews.com/news/2012/4/27/amds-close-future-analyzed-what-tomorrow-brings.aspx
Those who use their PC as a workstation generally have to pay more $$ for a better CPU and Intel has split its desktop platforms to supply that. So the biziness and workstation crowd is covered by more expensive chips on a more expensive feature rich platform. But what about the gamers? Well, that too is getting weird. Year-to-year discrete GPU sales have gone down by 3%. Although nV/AMD will attribute this to hard drive shortage, the problem is that this same trend wasn't seen in laptops/desktops. Instead of
increasing discrete GPU sales they've actually gone down. What the hell? Well, the reason for that is the prevalence of cheap laptops and HD3000+APUs which have stolen the thunder from low end discrete GPU sales. HD4000 now means that Intel doesn't need nVidia/AMD for low-tier discrete GPUs while Trinity can perform as well as a 6630-6650m discrete GPU. This doesn't affect only laptops, despite laptops now making up the overwhelming % of sales, but also on the desktop. Business PCs focused around offices don't need a discrete GPU anymore and the low TDP of SB has allowed OEMs to make small and cheap PCs because they also skip on discrete GPUs. Llano on the desktop has also allowed for lower res gaming on higher settings for the gaming crowd.
It's sort of strange, really, but expected if you think about it. Considering so many people are bypassing desktops and just going with laptops and tablets, Intel and AMD have focused on providing the extras that would benefit their average usage. As a result, instead of having a 3820 as the main desktop chip, essentially a server chip that's better served for the job, we get the 2500K and 2600K with on-die graphics which most desktop users who buy unlocked chips just don't need. AMD hasn't done that yet but they're also embracing the full APU strategy that Intel has already adopted [though if you count Faildozer then they technically have as it's a server-first architecture]. Combine the on-die graphics on desktop enthusiast chips with the fact that most of the improvements generation-to-generation are going to be graphical in nature, we're definitely seeing both companies tell us we've been spoiled by expecting CPU performances and they're spending their R&D elsewhere.
Outside of the 2011 workstation platform and AMD's horrible attempt at selling us a crappy server processor, the last year+ has been almost all on-die graphics focused. Haswell and Kaveri are looking to be much of the same as well. This shift of R&D and focus is one of the reasons I want to dump my desktop entirely. I don't need a workstation and I've outgrown supermagic enthusiast gaming. As a hardware enthusiast it seems I've fallen in with the mobile crowd.