Thanks for letting us know that when 1 company has a 3-7 months head start and then the competitor releases new products, the normal course of action is to lower prices. This is how the GPU industry generally works
HD7970 = Jan 9, 2012 @ $549 = no competition
HD7950 = Jan 31, 2012 @ $449 = no competition
HD7870 = March 5, 2012 @ $349 = no competition,
HD7850 = March 5, 2012 @ $249 = no competition, etc.
vs.
GTX660Ti = August 16, 2012 @ $299
GTX660 = September 12, 2012 ......
Maybe it's hard for you to understand that many of us consider it a total failure when one company is 6-7 months behind with its 28nm generation mid-range roll-out. All AMD did is exercise its first mover advantage with its 28nm roll-out: They captured the technology lead and maintained higher profit margins as a result. It's NV that's playing catch up here and it's not impressive in the least. The only good thing that came out of it is the expected price wars.
If you actually compare GTX660's performance, it's nothing special against the 7 months old 7870. When you have seen the competing product for 6-7+ months, it's not particularly impressive that you release a card that's as fast for a lower price -- that's what's expected (or you offer more performance such as GTX470/480 series).
This is probably the least impressive NV generation since GeForce 7. In 1 generation NV lost price/performance and single-GPU performance at the same time, and are late by 6-7 months with their mid-range roll-out. If a GPU comes out later than the competition, it has to provide better price/performance or top performance (as was the case with GTX670/680 at their launch). NV had a marketing advantage with GTX660Ti for all but 2-3 days (?) and then lost it again now that you can buy $230-240 7870 and $275-320 7950s. This 660 will still sell well since well people apparently love waiting 7 months to buy similarly performing NV parts because it's Nvidia!!! (and color Green is better than Red apparently). The same people of course won't wait for the far superior HD8000 series that's bound to launch within 7 months though........Their logic for waiting all this time to buy an NV card is bulletproof indeed.
I am waiting for a real review. Since 660Ti is just 9-10% faster than an HD7870 at 1080P, 660 @ $249 doesn't look anything special to me. All it is is just matching the competition 7 months later. Not sure why we should be impressed. When HD5850/5870 launched, that was impressive.
So that pretty much settles it. There is absolutely no chance that you will like anything coming from nvidia at this point on. They have to have cards at different prices, that is how it works. You have already decided against anything coming from them yet your here to spout negative nvidia pro AMD propaganda to no end.
Nvidia is late. We hear you say this over and over like a broken record. So i guess they should just quit the business. Then you will have nothing to complain about and perhaps live a full happy life paying those premium AMD prices. As already stated, nvidia alone has caused at least this much: lower 28n prices. It might hurt you to see that even this card has the potential to help bring prices even lower, given time it surely will.
But this is besides the point. You have already decided this card to be a "total failure" because its "late". There is nothing or no one who can change that. It appears you have made this position clear and it would be nice if you would just chill out and let people have a discussion without you crapping all over it. Besides, its a total failure card to you anyway and you really should be spending time in all those AMD GPU 100% success threads, winning and everything.
Bashing nvidia may be your favorite past time but there are a lot of people who look for more out of new gpu threads.....believe me!!!