Paratus
Lifer
- Jun 4, 2004
- 17,430
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AMD was foregoing the lucrative server market because they misjudged the types of workloads required when they designed bulldozer. Not being power and performance competitive doesn't get you many salesThe biggest issue with AMD is that they forego the lucrative and expensive markets like servers and professional graphics and compute, which allowed Intel and Nvidia to swoop in and uncontested get all that money.
They can't gain any sort of significant profits with low and mid range cpu's and gpu's, which is what they've been doing for the past 4-5 years with garbage APU's for ultra low end, ultra low cost potato mashers.
I mean even though the Fury and Nano series weren't the best in terms of performance, it still gave them big profit boosts because of how expensive they were. The Nano for the niche market, Fury X with water cooling from start, it was something that enthusiasts and niche markets took to.
They actually had a nice chunk of the server market back before Intel launched the Core series. The old Athalon 64 killed the P4 derived crap.
That being said Ryzen should put them back into the server game.