but that's irrelevant.. ati makes a commitment to fill orders to company X for XXXXXX.XX dollars. ati needs to honor that commitment, regardless of what company X sells them for. to think that this was over what the price was is ludicrous, there simply were not enough cards (for whatever reason) to fill the orders, and that's not the distributer's fault; the responsibility rests solely with ati.
there's also talk of many partners/oem's being upset as ati filled some orders while not filling others (and even that they hoarded some for themselves), and the general inability to provide them with enough product.
while monetarily the high end market is insignificant, it's disproportionately signficant in terms of image. from a pr/marketing/image standpoint ati did indeed get caught with their pants down. it's not a good situation at all, and the fact ati has remained silent on this matter does nothing to improve their already degrading image.