Not really got do with cash, Apples hardware Sillicon engineering VP just wants to be number 1 all things chip related. On the other hand look at Apple AI performance, they suck at that cause the VP for AI is a weak person.
It’s all to with a goal and people that demand that change. 2026 is year where Apple might get dethroned as 1t king cause the competition is really high. We got like 5-6 CPU architectures and all on N2.
It isn't like Apple has held #1 ST ever since M1 was released. They were briefly #1 with M1 then they got beat by newer x86 stuff. Pretty sure the same happened with M2. It wasn't until M3 that Apple took the lead and remained in the lead.
If we recall just over a year ago the general sentiment on this board was that AMD and Qualcomm were the ones to watch in summer 2024 and Intel and Apple were going to make weak releases with hardly any improvements over their previous generation. Apple ended up releasing M4 a few months earlier than expected and got bigger gains than anticipated by most, AMD didn't come close to living up to the crazy Anandtech 40% hype, Qualcomm failed to set the world on fire so the only call the "general consensus" of this board had right was Intel.
Now it seems like most expect Apple to hold the ST crown for the foreseeable future, when the M1 & M2 experience showed that a lot of was timing i.e. whoever had released most recently. Yes Apple has M5 coming up this fall but there will be a lot of others releasing products between M5 and M6, there's a chance we see some on N2 before Apple ships its first N2 since TSMC's production cycles haven't been aligned to Apple's iPhone cycle as well with N3 and N2 as it was with N7 and N5.