Discussion Zen 5 Speculation (EPYC Turin and Strix Point/Granite Ridge - Ryzen 9000)

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Markfw

Moderator Emeritus, Elite Member
May 16, 2002
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Yea, I don't think too many people would want 70%, in fact, no one should. Just look at what Intel did or the GPU market now with NVIDIA abusing it. I can't blame them though since a lot of people think NVIDIA is the only option.
I will say that AMD is trying hard to challenge them, and is doing pretty well. But Nvidia is still king.
 

A///

Diamond Member
Feb 24, 2017
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I will actually disagree, even with him. AMD was selling every chip they made up until this year.My suspicion is that they were making tons of money and did not want to roll out a new platform until they absolutely had to. If you are the market leader and are eating your competitor's lunch, you absolutely do NOT rock that boat until needed.
wouldn't matter mate. amd was still selling more units of am4 hardware than am5. They still sell more am4. am5 is still too expensive for most unless they can afford and want the latest and greatest. They sell every epyc they make. They could price it to intel's level and still sell out. it's that much better than intel.
 

A///

Diamond Member
Feb 24, 2017
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A further note regarding AMD. They've admitted to intentionally (it was in headlines a bit ago, not going to dig up the source right now) not fulfilling 100% of demand (i.e. they could easily push out more 7950X3D and 7900XTX cards if they wanted). They are doing this to drive ASP. A number of market analysts suspect NVIDIA is doing the same for certain GPUs in the segment.
You have to be referring to the quarter call where dr su stated they were cutting back on production even while demand hasn't fallen too much. They don't want to end up with too much product on their hands and have to lower pricing to sell them off. I think for amd it's still tough to guess how many x950's they'll sell each generation. There's a peppermasteror norrod quiote online from years ago explaining they didn't expect the 3900x and 3950x to move sales numbers that it did.

$800 is a lot for a 16 core processor or $750 for a 24 mixed use core processor but some of us old farts were paying upwards of 900-1200$ for high end processors back in the late 90s to early 2000s.I still consider 800 or 750 too much for these processors. They have great margins on them ignoring the cost of r and d.
 

DrMrLordX

Lifer
Apr 27, 2000
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You have to be referring to the quarter call where dr su stated they were cutting back on production even while demand hasn't fallen too much.

Correct, and I think too much was made of that side comment of hers. Demand is falling industry-wide. Bloating the channel with product is a bad move in the middle of a global financial meltdown (which may get worse later this year/next year). It's important to remember that, at the time of that call, Raphael-X didn't even exist on the market, while Raphael prices were in steady decline.

Despite AMD "holding back product", their flagship CPU was still losing market value. Their top seller by volume was (and probably still is) AM4-based Vermeer/Vermeer-X. The only product they had at the time with an inflated ASP was the 7900XTX.
 

Timmah!

Golden Member
Jul 24, 2010
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Just saw random MI300 video on utube, didnt pay attention to it before, as i dont care about server based stuff or various AI accelerators that much, only stuff i actually get to buy myself…

anyway, when talking about additional cores for Ryzen 8000 and beyond, whether those would fit on the pcb, thats moot now - since clearly they are about to stack compute dies on top of the IO die with MI300. If they can do it there, they can do it on ryzen And lack of space problem solved. I presume it would alleviate the interchip latency issue as well.
 

moinmoin

Diamond Member
Jun 1, 2017
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A further note regarding AMD. They've admitted to intentionally (it was in headlines a bit ago, not going to dig up the source right now) not fulfilling 100% of demand (i.e. they could easily push out more 7950X3D and 7900XTX cards if they wanted). They are doing this to drive ASP.
Going by AMD's own statements AMD's bottleneck in products throughput is still substrate.

So given an overall finite amount of products AMD can produce at a given point in time, there has to be a balance what markets to serve. At the same time AMD continuously tried to expand its TAM, covering more and more markets with the still few actually different dies they let TSMC manufacture.

Now how would you go about balancing all those different markets? Serve just one of them 100% of its demand, and cutting all others? Or trying to evenly spread it across all markets? Maybe put a little bigger focus on ones where margins are higher so financials look nice as well? (There is also always the issue of correctly predicting the market demand to begin with. And AMD has shown again and again to be rather conservative in its predictions, aside one of the odd quarters last year where it was completely off even though the industry was already suffering a crash one quarter before.)
 
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turtile

Senior member
Aug 19, 2014
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I will actually disagree, even with him. AMD was selling every chip they made up until this year.My suspicion is that they were making tons of money and did not want to roll out a new platform until they absolutely had to. If you are the market leader and are eating your competitor's lunch, you absolutely do NOT rock that boat until needed.

A further note regarding AMD. They've admitted to intentionally (it was in headlines a bit ago, not going to dig up the source right now) not fulfilling 100% of demand (i.e. they could easily push out more 7950X3D and 7900XTX cards if they wanted). They are doing this to drive ASP. A number of market analysts suspect NVIDIA is doing the same for certain GPUs in the segment.

Lisa Su has done great stuff for AMD, but focusing on maintaining margins above all else will risk them everything. Just look at Intel. There was a time they worshiped margins.

Yes, AMD was only able to delay the launch of Genoa because Intel wasn't competitive. But the decision wasn't a simple 'we don't need to', it was a long-term business strategy. CXL can drop the amount of memory required by 5-10%, and probably more in the future. The Genoa platform is more expensive, and AMD wants as much adoption as possible so that their clients buy into the SP5 platform and then upgrade to Zen 5 and Zen 6 in the future instead of using Intel. AMD said that their clients wanted CXL, and they gave it to them. Look at how long Intel can hold market share with an inferior processor because their platform is currently in use by their clients.

That article was false and the author made a correction in regards to holding back product. Lisa said that AMD would not try to compete in the low-end market with Intel and would concentrate on the premium market. Intel has been selling product at near cost. AMD can not win a price war for low-end products. Intel can fab a chip at cost just to keep their fabs running to hold market share. AMD has to pay TSMC. They also were limited by substrate. It makes more sense to use your limited resources on products that make money instead of those that lose money.
 
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Anhiel

Member
May 12, 2022
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Let's hope AMD plan to do something more daring and bold than small evolutionary steps with Zen 5/6. Intel seems to iterate faster than AMD so the upcoming cores must be designed with longevity in mind.

By all accounts, being the first Zen family started within a financially stable AMD and all that, Zen 5 should be more daring and may prepare bigger promises for Zen 6 to expand into.

~3 years ago I thought the successor to Zen5 would be a complete new architecture family. Since then they suddenly dropped the Zen6 name. I figured immediately it would be rather be an intermittent step like Zen3+/Z4 refreshes is to Zen3. RedGamingTech has confirmed this with the recent leak. So for Zen6 I wouldn't expect too much other than tweaks and improvements. IPC increase won't be much; likely only 5% over Zen5. Most actual gains is probably due to clockspeed increases. At most 10-15% compared to Zen4 on N3 so only 5+ % over Zen5. This will give Intel an opportunity to catch up with Arrow Lake on Intel20A. AMD would have to move to N2 in the later Zen6+ refresh stage.

anyway, when talking about additional cores for Ryzen 8000 and beyond, whether those would fit on the pcb, thats moot now - since clearly they are about to stack compute dies on top of the IO die with MI300. If they can do it there, they can do it on ryzen And lack of space problem solved. I presume it would alleviate the interchip latency issue as well.

I doubt that. It may work out for costly server products but not for client or HPC. Even Threadripper didn't get better arrangement than client products. We are talking about 4 layers of stacking here.
I don't see this happening for another 2 generations. I have doubts whether we will even see packaged DRAM or 3D v-cache becoming standard in that same time frame. Intel probably needs to be on the band wagon for that to happen.

I'm most curious about possible CXL adoption, larger capacity DIMM support, maybe DDR6 and PCIe6 for a new Zen6 socket. These are the most realistic expectations.

Further I hope for more Xilinx goodness like adaptive accelerators, adaptive ISA, buses etc. It would be nice but I have given up hope for more than 2 memory channels. These are probably a bit further down the line, though. And likely come along when DDR7 and PCIe7 get here.
 

Kepler_L2

Senior member
Sep 6, 2020
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Just saw random MI300 video on utube, didnt pay attention to it before, as i dont care about server based stuff or various AI accelerators that much, only stuff i actually get to buy myself…

anyway, when talking about additional cores for Ryzen 8000 and beyond, whether those would fit on the pcb, thats moot now - since clearly they are about to stack compute dies on top of the IO die with MI300. If they can do it there, they can do it on ryzen And lack of space problem solved. I presume it would alleviate the interchip latency issue as well.
They can, but SoIC is still relatively expensive and low volume for mainstream CPUs.
 

Mopetar

Diamond Member
Jan 31, 2011
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Yea, I don't think too many people would want 70%, in fact, no one should. Just look at what Intel did or the GPU market now with NVIDIA abusing it. I can't blame them though since a lot of people think NVIDIA is the only option.

It really doesn't matter what percentage, chasing market share for the sake of market share is foolish. AMD should look to grow its market where it's both possible and profitable for them to do so. Right now that means going even harder into server even if consumer CPU and GPU has to take a backseat.

The flip side of all of this is that no company gets to 70% without deserving it or the competitors dropping the ball. Once upon a time RIM and Nokia stood atop the smartphone market. They had the best products and people were glad to buy them. Now they're gone. Over time the best products will win regardless of how hard a company tries to chase market share.
 

Joe NYC

Platinum Member
Jun 26, 2021
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Covid didn't delay Zen 4. It was delayed on purpose for CXL. (from Forrest Norrod)

I think Zen 2 took a lot longer than they planned because of the Fab change and new chiplet design.
CXL does not affect the Zen 4 CCD, only the server IOD.

And still, Zen 4, even though it was only a refinement of Zen 3, was about 22 months behind Zen 3. So Covid probably did play some role.
 

Joe NYC

Platinum Member
Jun 26, 2021
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Their cadence was less than 18 months at one point. Covid threw them off. But why would anyone from AMD talk to mlid? How he got Peddie to come on for an interview puzzles me months later.

Are we one day going to learn mlid was a psyops hire by AMD or Intel? I try to step away from cpu rumor talk every year and have tried to since the p1 days but every time weird discussions like this pull me back in.

You mean the same Jon Peddie who's "research" is to divide "some" revenue by "some" ASP, to conclude that Intel's market share of GPU exceeded AMD's. And call this "research".

Maybe the question should be - why would anyone talk to Jon Peddie...
 

A///

Diamond Member
Feb 24, 2017
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You mean the same Jon Peddie who's "research" is to divide "some" revenue by "some" ASP, to conclude that Intel's market share of GPU exceeded AMD's. And call this "research".

Maybe the question should be - why would anyone talk to Jon Peddie...
I was lead to believe over the years he's an authority figure in the world of sales data and usage when I briefly brought up using marketshare from meta data sourced charts.
 

Joe NYC

Platinum Member
Jun 26, 2021
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Is it me or does it look like the Zen4c leaks show no real gain but just proportional clock/power scaling?
Might be the reason why Zen5c is rumored to be on N3 rather than N4 to show them being better...

Zen4's has a 4-wide front-end so Zen5 expanding to 5-wide would fit the leak but that's still less than ADL/RPL 6-wide.
I do wonder if Zen5 will even get parity with Raptor Coves internal latency & bandwidth or remain the same. There's plenty of room left to address for Zen6. Then again too much IPC will starve the cores. Sooner or later on package DRAM or 3D v-cache become inevitable (for Zen6).

I don't expect much of the 1st gen AI/ML accelerators but I do hope they will be good enough across generations and not become worthless after just 2 gens like the change to DLSS3.

Zen 4c is the same core, but the layout is optimized for density and power consumption, not peak performance. Also, it will be on N4.

Same with Zen 5c. It will likely be on N3, but probably not on the performance optimized N3.
 

Joe NYC

Platinum Member
Jun 26, 2021
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I was lead to believe over the years he's an authority figure in the world of sales data and usage when I briefly brought up using marketshare from meta data sourced charts.

Apparently, no market research went into his conclusion that Intel's dGPU sales exceeded AMD. He just took 2 numbers from Intel financial report and divided "some" revenue that Intel reported by an "some" ASP. Later, it turned out the revenue and ASPs were not related.

Obviously, no research of the market took place.
 

Joe NYC

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Jun 26, 2021
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wouldn't matter mate. amd was still selling more units of am4 hardware than am5. They still sell more am4. am5 is still too expensive for most unless they can afford and want the latest and greatest. They sell every epyc they make. They could price it to intel's level and still sell out. it's that much better than intel.

I think by sometime in June, socket AM5 will overtake both Intel and AM4.

On EPYC side, whole true, that AMD sells ever one they make, otherwise, they would be building huge inventories, but the more important metric now (as opposed to previous 2 years) is that AMD could make far more that it is selling. But AMD is throttling the orders from TSMC to only what can be sold.
 

Joe NYC

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Correct, and I think too much was made of that side comment of hers. Demand is falling industry-wide. Bloating the channel with product is a bad move in the middle of a global financial meltdown (which may get worse later this year/next year). It's important to remember that, at the time of that call, Raphael-X didn't even exist on the market, while Raphael prices were in steady decline.

Despite AMD "holding back product", their flagship CPU was still losing market value. Their top seller by volume was (and probably still is) AM4-based Vermeer/Vermeer-X. The only product they had at the time with an inflated ASP was the 7900XTX.

Yes, there were articles from Neanderthals of finance - like Videocardz - who posted really brain dead articles, trying to sound like they have a "scoop" they uncovered, that AMD "admitted" to be under-shipping. (this was to reduce bloated inventories in the channel)

But it was a good reminder not to rely on intelligence of people who write these articles.

PS: Videocardz blocked me on Twitter for mocking the article, and now, going back, I see they stealth deleted it and their posts on Twitter pointing to it.
 

Joe NYC

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Jun 26, 2021
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Just saw random MI300 video on utube, didnt pay attention to it before, as i dont care about server based stuff or various AI accelerators that much, only stuff i actually get to buy myself…

anyway, when talking about additional cores for Ryzen 8000 and beyond, whether those would fit on the pcb, thats moot now - since clearly they are about to stack compute dies on top of the IO die with MI300. If they can do it there, they can do it on ryzen And lack of space problem solved. I presume it would alleviate the interchip latency issue as well.

Was it this one?

It's a good explainer, and also something I have been posting about for last 6 months, as being the future of AMD architecture, going down to desktop, even notebooks eventually.

It seems that AMD was not confident enough to adopt this architecture in Zen 5, but it is likely coming in Zen 6 (or maybe Zen 5+). MLID mentioned that Zen 6 is moving to multiple IO dies, which seems like MI300

 
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Joe NYC

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Going by AMD's own statements AMD's bottleneck in products throughput is still substrate.

I don't think it is true anymore. Based on AMD statements, the supply of substrate was to catch up with demand in Q4.

But subsequent to that, AMD had a waring on Q3 results, Q4 results came in - inline with Q4 and Q1 guidance is flat to down.

So the supply of substrate probably ended being a bottleneck some time late last year, and now the bottleneck is the demand. The overall demand is not high enough for AMD to produce at maximum available capacity.
 

Joe NYC

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They can, but SoIC is still relatively expensive and low volume for mainstream CPUs.

As Lisa Su said, the cost (of advanced packaging and SoIC) is a function of volume. And AMD is (likely) at the limit of TSMC capacity, pushing this volume up (as TSMC ramps the packaging capacity). Which is pushing the cost down.
 

moinmoin

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Jun 1, 2017
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So the supply of substrate probably ended being a bottleneck some time late last year, and now the bottleneck is the demand. The overall demand is not high enough for AMD to produce at maximum available capacity.
The availability of PS5 at least shows that indeed some limit has been lifted in Q4. Not sure if we can already conclude for all markets that demand is the limit now though.

I wonder if we can get any info how big the server market backlog still is, if any. That's something I didn't follow.
 
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Joe NYC

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It really doesn't matter what percentage, chasing market share for the sake of market share is foolish. AMD should look to grow its market where it's both possible and profitable for them to do so. Right now that means going even harder into server even if consumer CPU and GPU has to take a backseat.

I don't think it is just market share for sake of market share.

AMD needs to achieve "escape velocity" market share, when it no longer is under Intel's thumb. I would estimate it around 35-40% of market share.

Below that, AMD is on receiving end of all sort of market distorting shenanigans of Intel. The latest one being Intel stuffing the channel to the brink of ability of channel to carry the inventory, to the point where it was financially impossible for the channel to buy new product (which would likely be more AMD based).

We are still going through the corrective phase of this latest Intel scheme...
 
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Joe NYC

Platinum Member
Jun 26, 2021
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The availability of PS5 at least shows that indeed some limit has been lifted in Q4. Not sure if we can already conclude for all markets that demand is the limit now though.

I wonder if we can get any info how big the server market backlog still is, if any. That's something I didn't follow.

That would indeed be a good data point. Especially for Milan, which is a mature product, not affected by initial product ramp.

A lot of the success Intel had in holding on to server market share was due to Milan being capacity constrained and Milan backlog.
 
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soresu

Platinum Member
Dec 19, 2014
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I don't think it is just market share for sake of market share.

AMD needs to achieve "escape velocity" market share, when it no longer is under Intel's thumb. I would estimate it around 35-40% of market share.

Below that, AMD is on receiving end of all sort of market distorting shenanigans of Intel. The latest one being Intel stuffing the channel to the brink of ability of channel to carry it, to the point where it was financially impossible for the channel to buy new product (which would likely be more AMD based).

We are still going through the corrective phase of this latest Intel scheme...
Yeah contra revenue ever was Intel's sneakiest strategy - and at the end of the day it's likely that it will all get sold anyway, so even if they lose a bit by selling at a lower price to stuff the channel it is worth it for Intel to lock AMD (or ARM vendors in case of Chromebooks) out of the game.

Alas I think this is probably a better discussion for a dedicated individual thread about x86 market shenanigans.
 

Markfw

Moderator Emeritus, Elite Member
May 16, 2002
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Yeah contra revenue ever was Intel's sneakiest strategy - and at the end of the day it's likely that it will all get sold anyway, so even if they lose a bit by selling at a lower price to stuff the channel it is worth it for Intel to lock AMD (or ARM vendors in case of Chromebooks) out of the game.

Alas I think this is probably a better discussion for a dedicated individual thread about x86 market shenanigans.
This is what I hate about Intel. I thought they finally had their foot in the door, and could make it to 35-40% market share, and then these things would not hurt them. At least thewy still have a chance. Genoa just rocks . I will know by personal experience in a few days when my 9654 comes.
 
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