What is BGAUpsell.exe

pmv

Lifer
May 30, 2008
13,092
8,021
136
My firewall/security software said this executable was trying to modify my browser settings. It happened immediately after Microsoft Edge asked to update.

The very name of this thing sounds highly suspect. When I google it there aren't many hits, and several claim it's a virus, but at least one says it's harmless and a couple seem to imply it's being installed by Microsoft themselves (and report it gives them pop-ups trying to push them to use the Bing search engine, and that it's "aggressive marketing" from Microsoft).

Unless it came with the Edge update I don't see where else it came from, but it sure _sounds_ like malware, just from the file name. A couple of anti-virus scanners haven't detected it. Or is this Microsoft being evil again?

Found it in C:\Windows\Temp\MUBSTemp. Claims to be a Microsoft file.


The discussion here leaves me entirely confused - some seem to think it's a virus, others that it's Microsoft's doing. Just realised it also appeared directly after a full restart and windows 10 update.

 
Last edited:
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mindless1

Diamond Member
Aug 11, 2001
8,087
1,454
126
I'd have uploaded it to virustotal to see what it reported, but apparently others have done this and it found nothing.

Appears to just be a MS generated file to cause a popup ad trying to get more people using Bing.

Might only run once since left behind in the temp folder instead of placed elsewhere. I'd just kill the process and rename the file like bgaupsell.exe.renamed

Next use your computer normally. If you don't have any problems, you didn't need it. Hopefully MS won't keep pushing this popup with future browser updates.
 

pmv

Lifer
May 30, 2008
13,092
8,021
136
Thanks. Just surprised there are so few references to it on-line. If it's MS's doing, would have thought most windows users would have encountered it already.

Confusing though - can't see why a third-party malware/adware pusher would be using it to promote Bing, so maybe it is just MS themselves being annoying?
 

mindless1

Diamond Member
Aug 11, 2001
8,087
1,454
126
Yes it appears so, that MS just wants to steal some google users away to bing.

However now that I look closer at it, it's also opting in to install the Bing service, if you hadn't already. Note sure exactly what the service does, besides possibly try to make Bing the default search engine on all your browsers, not just Edge?

Maybe they're only rolling it out to a select few random users first, trying not to get any uproar on the internet.
 
Last edited:
Jul 27, 2020
16,652
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Declaring war on Chrome/Google Search again.

Interested to see how Google responds.

I would be surprised if Microsoft is not treading on antitrust ground here.
 

pmv

Lifer
May 30, 2008
13,092
8,021
136
This thing still keeps periodically trying to change my browser settings. It really seems to behave like malware, yet I can't find anything that declares it to be such.

e.g.

The Bing Services BGAUpsell.exe seemingly assists in installing legitimate Microsoft security patches. Despite its obscurity, it does not appear to be malicious.
 

mindless1

Diamond Member
Aug 11, 2001
8,087
1,454
126
Just rename the file already, and if it comes back with future browser or OS updates, rename it again or set Edge updates to manual so you know when you did an update and when it's due to check again to see if this file returned... or use a different browser and disable any services that check for Edge updates if you don't uninstall it.
 

pmv

Lifer
May 30, 2008
13,092
8,021
136
Yeah, I'll try that. Just bit bothered if it's really MS it might disable something important. Just realised this time it seemed to make its attempt to change all my browser settings (not just Edge, it seemed to do it for all of them, I don't even use Edge) just _before_ saying it needed to reboot for a windows update.
 
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