Marketing-Cloud-Developer Practice Exam Questions and Answers

A developer built a complex dynamic email with many data variants. Rather than create test data manually, they want to use a subset of live data to validate the dynamic aspects of the email.

Which SQL function should be used to collect a representative sample from a larger data set?

A sendable data extension with a text field named 'Balance' contains the value S6.96 for a particular record. The following AMPscript statement is included in an email:

IF (Balance > 6.00) THEN

SET @Result = 'Balance is more than $6.00

ENDIF

Why would this IF statement yield unintended results?

A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?

A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Which AMPscript function returns the result of interpreted code within a code block and includes the result in the rendered content, where the code block is located?

Northern Trail Outfitters wants to trigger follow up messages after a subscriber opens an email.

What process would they use to get real-time engagement data?

A developer is querying data from the _Bounce data view and storing it in a data extension. They have found that sometimes the fields SMTPBounceReason and SMTPCode exceed the 4000-character limits for each field as specified in the DE schema. After consulting with the original requestor, it was decided that they could simply store the first 4000 characters for each of those fields.

Which SQL function could be used for this purpose?

A customer wants a list of subscribers who were sent an email within the past 12 months.

How should this request be completed?

A developer wants to populate a data extension with the date of the most recent click for each subscriber. Which query would accomplish this?

A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?