News The GPU market is imploding

[NTMBK]

Shipments of integrated and discrete graphics processing units dropped to a 10-year low in the third quarter as PC OEMs reduced procurements of CPUs, and gamers lowered their purchases of existing graphics cards while waiting for next-generation products. In contrast, miners ceased to buy graphics boards due to changes that happened to Ethereum. In general, sales of standalone graphics cards for desktops hit a multi-year low.

https://www.tomshardware.com/news/gpu-market-nosedives-sales-lowest-in-a-decade

Wow, Nvidia picked a great time to launch their extortionately priced 4000 series.

 

[tamz_msc]

GPU market may be imploding but that isn't stopping NVIDIA from gaining market share:

Total PC GPU shipments:



Desktop GPU market share:

Q3 2022 Discrete GPU Market Share Report: NVIDIA Gains 88% Market Share Hold, AMD Now at 8% Followed By Intel at 4%

Jon Peddie Research (JPR) has published the full GPU market share report for Q3 2022 that cover AMD, Intel & NVIDIA GPUs.

wccftech.com

 

[Ranulf]

Now, AMD card makers need to do another price cut on the 6700 and up. I am not paying over $500 for a 6800XT given the market conditions, with the new gen on the horizon. Drop the price to $450 on any model please and thanks.

Maybe we'll see that at Christmas time but probably not until the deadzone of Jan/Feb or the final push of cards in spring/summer before the 7000 series. Nvidia doesn't seem to be moving at all price wise. A free game is nice, its even one I want but the 3060 prices are a joke compared to 6600/6650XT prices and those have free games too.

I'm really wondering where all this excess supply is and if Nvidia is just gonna hold onto it like those 1060 chips in 2018.

 

[dlerious]

Now, AMD card makers need to do another price cut on the 6700 and up. I am not paying over $500 for a 6800XT given the market conditions, with the new gen on the horizon. Drop the price to $450 on any model please and thanks.

Pretty close to $500 on some Asrock cards. They go in and out of stock.

Are you a human?

www.newegg.com

Are you a human?

www.newegg.com

 

[In2Photos]

- Nah, everything could stand to be about $50 - 100 cheaper (for AMD). Then it would be in just about the right place for an end of gen firesale.

6900XT - $500
6800XT - $400
6700XT - $300
6600XT - $200
6500XT - $100

I cry blood everytime I see "3090 for $1000 = instabuy" gamers are their own worst enemy I swear to f'ing god.

While I'm sure everyone would love that pricing I don't see it happening for all of the cards, maybe 1 or 2 models may go that low. The 6800XT models that were $520-$540 over the weekend sold out on Newegg. If you hold out too long there might not be anything available. I was hoping for $400 6800XTs though.

It's just the end of crypto mining with gpu's for now. If you lose a major market for your gpu's it's not surprising that there is a huge contraction in that market. Beyond that most of the market isn't served by new cards and is waiting for cards to arrive in their price range. I mean if you've aleady waited 2 years because the 3xxx nvidia cards were too expensive (due to miners) you aren't going to buy one now, you're gonna keep waiting for the 4xxx card. A decent $300-400 4xxx card will sell fast.

Waiting doesn't guarantee you will get a 4xxx series card for a good price. The 4080 is proof of that. The only 4xxx card to sell for $300-$400 is likely to be a 4050 and probably won't be available for another year.

 

[Stuka87]

I looked up the pricing for the 7950 back in 2012. It was $459-$499. I bought a 7950 in August 2013 for $220-230. That was flagship last generation GPU in 2013. AMD would be well served selling the 6800XT for $300 after RDNA3 is released.

It's like they want to reinvent the market. This isn't apple, it's the PC market.

The 7970 was the flagship GPU in 2012, the 7950 was the cut down card. They came out in January 2012, and were replaced in September of 2013 when the 280x came out (Tahiti rebrand). The 280X was $299 at launch.

However, suggesting that todays cards should cost what those cards costs is a bit short sighted. The cost to produce a chip has increased significantly, coolers are more expensive, inflation has driven prices up a lot in the last ten years. If AMD sold a 6800XT for $300, they, and the AIBs would be losing money, as that's below the manufacture price.

 

[blckgrffn]

Feel free to revisit this post in 6 months time. I know I am right about supply and demand. The other solution is to toss out all the unsold inventory. Better to destroy it than sell it at a loss or reduced profit with your logic.

It seems at least that AMD doesn't have the mountain of stock - including second hand market mining cards - that nvidia as to contend with.

Especially 16GB cards seem to slowly be getting the attention as "better lifetime value" cards so it's likely they'll keep charging a premium for them.

I think its more likely that we'll see fewer 6800s/6800xt cards in the channel at all and the focus will move to sub-$200 6600s, and the 6700XT tier card at ~$300. 6900XT at ~$500 or $550 would be a nice place for them, I think.

I am sure AMD is OK with moving volumes on those cards and it's unlikely they'll need to address a nvidia competitor in the space for quite some time. 6-9 months? The moment we see the 4060 12 GB at $350 - where I think it will need to be compete with AMD - all the ampere cards 3070ti and below will become three day old fish

I mean, I'll be here to get a 3060Ti or three for cheap builds though, but not for my friends or family. The 8GB frame buffer is dead to me

 

[biostud]

No crypto market, and all of us that follows the industry is waiting for the reasonable priced next gen cards. What is surprising about this?

 

[SPBHM]

the used market for GPUs is looking great with all of those retired mining workers.

 

[WelshBloke]

They are too bloody expensive is why!
I'm running a GTX1080 that needs upgrading I guess, but I don't have a UHD screen so it still works fine for a casual user like me.
The use case for high end GPUs gets more and more niche every year. To need one you need a UHD monitor with high refresh rates and a want to run everything at the highest details and several thousand quid that you want to dispose of.
Or you could buy a console for a fraction of that.

 

[VirtualLarry]

Wow, Nvidia picked a great time to launch their extortionately priced 4000 series.

BAN NVIDIA.

(Edit: Until they drop their prices?)

 

[VirtualLarry]

the used market for GPUs is looking great with all of those retired mining workers.

Too bad that they all have Black lung fan disease. Oh, except for the pressure-washed cards, of course. ;P

Shipments of integrated and discrete graphics processing units dropped to a 10-year low in the third quarter

So, now we know what the "ordinary" GPU market is like, these days, without crypto.

Without the "Crypto Bros Power" (and huge $$$), how are GPU companies going to fund R&D now?

 

[biostud]

Too bad that they all have Black lung fan disease. Oh, except for the pressure-washed cards, of course. ;P


So, now we know what the "ordinary" GPU market is like, these days, without crypto.

Without the "Crypto Bros Power" (and huge $$$), how are GPU companies going to fund R&D now?

The same way as before crypto?

What nvidia learned during the pandemic and crypto craze, is that there still exist a market that previously would have bought quad, tri or a regular SLI setup, so they created a card for that crowd, the 4090.

When we look back to compare pricing, we sometimes forget that some were willing to double up on price to get maybe up to 80% scaling, double power consumption and all the troubles a dual setup could have. The 4090 is SLI without all the problems.

 

[maddie]

Too bad that they all have Black lung fan disease. Oh, except for the pressure-washed cards, of course. ;P


So, now we know what the "ordinary" GPU market is like, these days, without crypto.

Without the "Crypto Bros Power" (and huge $$$), how are GPU companies going to fund R&D now?

You're being optimistic. Crypto is just part of, and sadly maybe not even the largest part of the fall in demand. I won't write what I think.

 

[moonbogg]

Nvidia can jump off a cliff and land ass first on a dead tree. I'm done with their pricing assault on gamers.

 

[psolord]

They are too bloody expensive is why!
I'm running a GTX1080 that needs upgrading I guess, but I don't have a UHD screen so it still works fine for a casual user like me.
The use case for high end GPUs gets more and more niche every year. To need one you need a UHD monitor with high refresh rates and a want to run everything at the highest details and several thousand quid that you want to dispose of.
Or you could buy a console for a fraction of that.

Sure you can and you will get a fraction of the performance as well. Plus a locked ecosystem, locked settings, locked freedom in general. Plus you can't play everything with one console. You need both of them to get access to each one exlusives. While on the PC you are getting most of them.

I don't support nvidia's practices by a long shot, and they can go ahead and eat a bug of things the forums rules do not allow me to say (but they rhyme with vicks) BUT the 4080 compared to the PS5 is like 3 times faster in raster and 6 times faster in RT. The 4090 even more so. Sure you need the rest of the PC, but it matters from where you start. I mean most gpu buyers already have a PC. Plus they can do a myriad things with it. And these PCs have a much much longer usability life. I mean my 2500k+7950 still can play many games, at least most of the indies and several of the AAAs and this is machine from PS3 era. Where's the PS3 now, hmm?

Not to mention that this very GEN7 era machine can still play games that do not even exist for GEN 8 consoles. For example Gotham Knights, A Plague Tale Requiem, The Chant and the list will only grow bigger. Same goes for the GTX 970, which trust me, it runs Spider Man, Sackboy, Horizon Zero Dawn, Uncharted and many more, much better than all the XBOXes combined, if you get my drift...

And to add insult to injury, this 2500k+7950 system, can run Gotham Knights faster than PS5 and XBOX do today, since they are locked at 30fps already, lol. Sure lower setttings and all, but this is a 12yo CPU with a 11yo GPU, ok?

Go ahead buddy. Get a console at the fraction of the cost. A cost which is 650 euros for the base PS5 in Europe btw. Yeah I can get a 6800XT with that money, which is 2X PS5 performance, thanks.

 

[DAPUNISHER]

Consoles stopped being an alternative for cash strapped gameRs that would normally play on PC, the moment PC hardware prices settled down. You can build a console killer for dirt cheap again.

Between everyone buying a PC in 20-21 and crypto going bust, this news was expected. Nor am I surprised Nvidia took even more discreet market share.

Now, AMD card makers need to do another price cut on the 6700 and up. I am not paying over $500 for a 6800XT given the market conditions, with the new gen on the horizon. Drop the price to $450 on any model please and thanks.

 

[Tup3x]

GPU market may be imploding but that isn't stopping NVIDIA from gaining market share:

Total PC GPU shipments:

View attachment 71718

Desktop GPU market share:

View attachment 71719

Q3 2022 Discrete GPU Market Share Report: NVIDIA Gains 88% Market Share Hold, AMD Now at 8% Followed By Intel at 4%

Jon Peddie Research (JPR) has published the full GPU market share report for Q3 2022 that cover AMD, Intel & NVIDIA GPUs.

wccftech.com

Can those discrete GPU market shares be correct? Intel's share seems to be quite high relative to AMD.

 

[NTMBK]

Go ahead buddy. Get a console at the fraction of the cost. A cost which is 650 euros for the base PS5 in Europe btw. Yeah I can get a 6800XT with that money, which is 2X PS5 performance, thanks.

And even with all that raw power, you will still have a worse experience due to stuttering.

 

[biostud]

Now, AMD card makers need to do another price cut on the 6700 and up. I am not paying over $500 for a 6800XT given the market conditions, with the new gen on the horizon. Drop the price to $450 on any model please and thanks.

Exactly, since I'm due for a total upgrade I have decided I'm going to wait for next gen no matter what, and besides I would not pay anything this close to MSRP two years after release and with next gen so close.

 

[psolord]

And even with all that raw power, you will still have a worse experience due to stuttering.

Not by a long shot mate.

I've watched those Digital Foundry videos as well. They do the right thing calling devs out. This stutter only happens in few UE4 games. I mean there are a myriad egnines out there that are fine. Moreover I prefer to have a few stutters here and there, which will be the 1/10000th of the total game time and have the rest of the 9999/10000 of the frametimes super fast, thank you very much.

 

[linkgoron]

The same way as before crypto?

What nvidia learned during the pandemic and crypto craze, is that there still exist a market that previously would have bought quad, tri or a regular SLI setup, so they created a card for that crowd, the 4090.

When we look back to compare pricing, we sometimes forget that some were willing to double up on price to get maybe up to 80% scaling, double power consumption and all the troubles a dual setup could have. The 4090 is SLI without all the problems.

The 4090 is just a rebadged big card which they've almost always sold.

GeForce 280 - 576mm^2
Geforce 480 - 530mm^2
Geforce 580 - 520mm^2
Geforce 780/TI - 561mm^2
Geforce 980TI - 601mm^2
Geforce 1080TI - 471mm^2
Geforce 2080TI -754mm^2
Geforce 3080/TI/3090 - 628.4mm^2
Geforce 4090 - 608.5mm^2

They just renamed them.

 

[exquisitechar]

Can those discrete GPU market shares be correct? Intel's share seems to be quite high relative to AMD.

It's about units and not revenue, so it's very possible. I believe it to be more or less accurate. Remember that Intel has strong partnerships with OEMs and their GPUs mostly cover the low end.

Radeon is circling the drain despite getting better in recent years. Navi23 and Navi22 GPUs clearly aren't selling even at prices at which they offer some of the best value in the market. Nvidia's mindshare is only getting more dominant. I'm not surprised at all. That's why I was especially disappointed with RDNA3. Despite being pretty decent, it's not what AMD needs to survive and thrive in the market. They need a moonshot if they want to turn things around. Hopefully, Navi33 does well in laptops.

 

[biostud]

The 4090 is just a rebadged big card which they've almost always sold.

GeForce 280 - 576mm^2
Geforce 480 - 530mm^2
Geforce 580 - 520mm^2
Geforce 780/TI - 561mm^2
Geforce 980TI - 601mm^2
Geforce 1080TI - 471mm^2
Geforce 2080TI -754mm^2
Geforce 3080/TI/3090 - 628.4mm^2
Geforce 4090 - 608.5mm^2

They just renamed them.

But the price/mm^2 is not the same. The Geforce 280 is from 2008 using 65nm where a wafer was ~$2000, the 5nm in 2020 was ~$17000 so the, if napkin maths can be applied then $/mm^2 has increased by a factor 8.5

 

[linkgoron]

But the price/mm^2 is not the same. The Geforce 280 is from 2008 using 65nm where a wafer was ~$2000, the 5nm in 2020 was ~$17000 so the, if napkin maths can be applied then $/mm^2 has increased by a factor 8.5

I wanted to show that your claim that Nvidia has created a new card which is what "SLI used to be" is false. There was always a big card, and there's nothing special about the 4090 except branding and naming. Historically it's not even that big.