There is also a lot of good, used and/or refurbished equipment.
Before I switched to mirrorless, I was considering picking up a better "walking around" lens for my 77D so that I could just bring the body + lens on my trip, and there was definitely a lot out there. However, a big reason I ended up with an R10 was because Canon happened to be selling a refurbished one with the basic kit lens for something like 60% of the normal price, and after doing all the math of what I could get selling my stuff and trading up vs just buying a new, nicer lens, it kind of made sense to do the trade-up.
I even almost went a completely different route. I contemplated picking up a premium point-and-shoot (but thanks to TikTok trends, those have been somewhat difficult to find, and I wasn't completely sold on them at the time; though, I think they can still be nice as a supplement to a phone when you're out and about).