The success or failure of Qualcomm's PC efforts will have almost nothing to do with Apple, and whether they beat or lag Apple in performance will make little difference in its sales.
Its success will have far more to do with how PCs with Qualcomm CPUs compare to Intel & AMD PCs in price and performance, and how seamless it is to run ARM version of Windows (i.e. if someone handed you a Qualcomm based laptop running Windows and you played around with for an hour, would there be "hints" in terms of glitches or issues that would let you know that it is running on ARM?)
Its success will have far more to do with how PCs with Qualcomm CPUs compare to Intel & AMD PCs in price and performance, and how seamless it is to run ARM version of Windows (i.e. if someone handed you a Qualcomm based laptop running Windows and you played around with for an hour, would there be "hints" in terms of glitches or issues that would let you know that it is running on ARM?)