AMD, as per the chart, has done much better in Germany than in the US in general. My understand is that the AMD brand has always been stronger in Europe than the US. But, the bottom line is that they only way to beat a competitor is to do better than them - in every category. Better products, better service, better marketing, better community relations and, in particular here, better interaction with developers. Remember NVidia's THIMTBP:
https://www.nvidia.com/content/gift_guide/twimtbp.html? That was a combined marketing program and developer program where Nvidia would send some of their engineers over to be embedded in a game company. The company would get some free help with game optimization and be able to put that badge on their game. It was really successful.
The problem of brand loyalty is difficult. Neither my wife nor I have bought anything other than a Honda or Toyota for the past 30+ years based on reliability and low maintenance costs. If we do buy from another brand in the next few years, it'll be because neither Honda nor Toyota have a compelling BEV choice. If it weren't for that, no other manufacturer would have a chance of getting our money.
So there are people like me, who had many different brands of cards in the late 90's to very early aughts. My last ATi card, some 20+ years ago, gave me 6 months of driver problems - artifacts, blue screens and whatnot. After six months I threw that card in the trash and bought from Nvidia. In the trash! I wouldn't even sell it to someone else because I didn't want anyone else to suffer that experience. The only NV card I've bought since, that I didn't like, was the 'dust buster' cards - I almost switched, but found a buyer who didn't care about the noise and waited till the next gen came out.
That how it works with many Americans - don't know why we are that way. I only buy Denon receivers, Sony TVs and Dell monitors. Until a recent change in their line up, I only bought Eddie Bauer jeans. I might switch brands on any of these, but I don't have a reason to at the moment - they've all been long lasting and reliable (and I've had no dead pixels!).
So AMD is stuck building a better mousetrap - and selling the hell out of it for years in the US before they will have a chance to really disrupt the market. If what is rumored to have happened with their RDNA4 lineup is true - then AMD graphics will be getting another kick to the balls, which is really too bad.